Loved

Overview

Loved is financial platform for you to invest for you and your loved ones. You can buy stocks and save for big goals like college, a home, and retirement. With Loved you can invest for your kids' dreams. Buy stocks, save into funds, and you set investments to repeat to make the most of the time your kids have before becoming adults. This isn’t a complex trading platform nor is it a set and forget college fund. Parents get the flexibility to invest with a portfolio designed around their child.

Why Invest

• Open custodial accounts for your under 18 kids and give them a view only login
• Commission free trading and no account minimum
• Receive cash from anyone and send stocks to others

How you make money

As with other trading platforms, you earn a return from stock price appreciation and dividends. Like other platforms, you can trade stocks and ETFs with the key differentiator being the focus on custodial accounts for your kids. Easily manage their accounts with no added fees.

How Loved makes money

1. Rebates from market makers and trading venues 2. Income generated from cash 3. Stock loan income from counterparties

Is it Safe?

Loved is operated by Elevated Principles Inc. (“Loved”), a Registered Investment Advisor with the SEC. Brokerage services are provided to Loved by Apex Clearing Corporation. Loved has a legal duty to act in the interests of its clients. Loved utilizes brokerage services provided by Apex Clearing Corporation, a member of FINRA & SIPC. SIPC protects against the loss of securities or cash with $500,000 of protection, which includes a $250,000 limit for cash.