Simone Biles Net Worth: How the 7-Time Gold Medalist and Olympic Champion Built Her $25 Million Fortune

Simone Biles has transcended gymnastics to become not only the most decorated gymnast in history but also a savvy businesswoman who has leveraged her athletic success into significant financial gains. Her journey from foster care to Olympic glory represents one of sports' most inspiring stories, matched by her ability to convert athletic excellence into entrepreneurial success. She's built a sizable $25 million net worth as of 2025.

Simone Biles has built her wealth primarily through strategic brand partnerships and endorsements rather than competition earnings. While her Olympic and World Championship success created her platform, these athletic achievements translate to relatively modest direct income. Her financial strategy demonstrates how elite athletes can leverage sporting excellence into significant business opportunities.

In 2023, Biles earned approximately $8.5 million annually, with less than 0.5% coming from competitive gymnastics prizes and stipends. The remainder derives from her extensive endorsement portfolio and business ventures, positioning her as one of gymnastics' greatest financial success stories.

Key milestones:

• 2013: Senior debut and first World Championship titles, beginning her professional earning trajectory
• 2016: Rio Olympics breakthrough (4 gold medals, 1 bronze) leading to major sponsorship deals
• 2021: Transition from Nike to Athleta partnership, gaining greater creative control
• 2024: Paris Olympics success (3 gold medals, 1 silver) further elevating her ability to secure brand endorsements, partnerships, and public speaking gigs
• 2025: Projected opening of her "Taste of Gold" restaurant at the Houston, Texas airport

Simone Biles has diversified her income streams, with substantial earnings from various channels:

• Brand Endorsements: Partnerships worth approximately $7 million annually with premium brands
• Gymnastics Earnings: Competition prizes and USA Gymnastics stipends (approximately $36,000 annually, but has led to significant athletic partnerships)
• Business Ventures: Upcoming restaurant (Taste of Gold) and potential future enterprises

Simone Biles endorsement and partnership portfolio

The cornerstone of Biles' financial success lies in her strategic brand partnerships. After leaving Nike in 2021, she signed an exclusive apparel deal with Athleta, granting her greater creative control and the opportunity to develop her own activewear line for teens. This partnership exemplifies her business acumen in selecting partners that align with her values.

Her endorsement portfolio includes major brands such as:

• Athleta (primary apparel partner)
• GK Elite (gymnastics leotards since 2015)
• Visa (long-term financial services partner)
• K18 (haircare ambassador for Paris 2024)
• Uber Eats (featured in high-profile campaigns)
• Wheaties (box feature in 2022)
• United Airlines, Tide, Hershey's, and Coca-Cola

These partnerships reportedly generated over $20 million between 2019 and 2021 alone, with continued growth following her successful return to Olympic competition in 2024.

Biles demonstrates financial prudence through her strategic investments and business decisions. While not publicly discussing her investment portfolio in detail, her financial choices reflect a balanced approach to wealth management.

Biles has invested in residential real estate, including her current home in Texas worth $6 milllon. She and husband Jonathan Owens are reportedly building their dream home, representing a significant property investment in her portfolio.

Moving beyond endorsements, Biles is entering the hospitality industry with her "Taste of Gold" restaurant, scheduled to open in Houston's airport in 2025. This venture represents her first major step into business ownership beyond her personal brand partnerships.
 

Through her Athleta partnership, Biles has developed her own activewear line targeted at teen athletes. This venture combines brand partnership with product development, showcasing her entrepreneurial direction.
 

Biles commands significant fees for public appearances, sometimes exceeding $200,000 per engagement. Her speaking platform focuses on mental health advocacy, athletic excellence, and overcoming adversity. These are themes that have defined her career and athletic endeavors.
 

Simone Biles' $150,000 Mercedes G-Wagon is a testament to her financial success and reflects a strategic approach to asset acquisition that aligns with her status as a high-earning athlete. Such a luxury vehicle not only serves as a lifestyle statement but also represents a discretionary purchase made possible by disciplined wealth management and endorsement income. 

Simone Biles approaches wealth with a mindset grounded in balance, prioritizing both financial stability and personal fulfillment. Her philosophy reflects a belief in using success to create security for the future while staying true to her values of humility, discipline, and purposeful living.

While Biles rarely speaks explicitly about financial matters, her career decisions demonstrate several clear investment principles. She prioritizes authentic brand partnerships that align with her values, as evidenced by her move from Nike to Athleta. She balances immediate earnings with long-term business development, exemplified by her upcoming restaurant venture. Most importantly, she leverages her unique position and talents rather than following conventional paths, creating maximum value from her exceptional abilities.

Biles embodies financial wisdom through strategic planning, value-aligned partnerships, and careful cultivation of her personal brand. Though her investment portfolio remains private, her business decisions indicate a thoughtful approach to wealth management that has positioned her among the most financially successful gymnasts in history.