{"id":2095,"date":"2022-03-18T11:56:00","date_gmt":"2022-03-18T11:56:00","guid":{"rendered":"https:\/\/moneymade.wpenginepowered.com\/?p=2095"},"modified":"2025-06-03T16:23:32","modified_gmt":"2025-06-03T16:23:32","slug":"metaverse-marketing-nft-memberships","status":"publish","type":"post","link":"https:\/\/moneymade.io\/learn\/articles\/metaverse-marketing-nft-memberships\/","title":{"rendered":"Who Are You? The Future of Metaverse Marketing and How NFTs Shape Identity and Belonging"},"content":{"rendered":"\n

The evolution of NFTs from fun graphics to elite memberships and unique experiences could turn them into assets with real utility\u2014and investment potential.<\/em><\/strong><\/p>\n\n\n\n

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We\u2019re living in the future, kids. Non-fungible tokens\u2014aka NFTs\u2014have become a way for brands to connect with customers in all new ways that feel both epic and homegrown at once.<\/p>\n\n\n\n

Human beings have always been social creatures. But now, the dawn of Web 3.0 and the metaverse gives us more chances to engage in peer-to-peer interactions with anyone, anywhere in the world\u2014and to marketing execs, this means dollar signs.<\/p>\n\n\n\n

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Let’s say you could buy Drake\u2019s NFTs before he blew up\u2026 [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.<\/p>\n<\/blockquote>\n\n\n\n

That fundamentally changes how we as consumers will soon expect to be sold to, with the selling oriented around a new buzzword in the world of crypto, blockchain, and Web 3.0: community. If you haven\u2019t noticed, some of your friends on Twitter have likely changed their profile pictures (PFPs) to NFT cartoons, signaling their status and artistic taste.<\/p>\n\n\n\n

This is all part of the community appeal of NFTs. A cartoon PFP signals you\u2019re in a club of some kind. NFTs have become a new signpost of belonging, status, and identity\u2014and these \u201ccool factors\u201d will follow us from our online lives today into the metaverse of the future.<\/p>\n\n\n\n

The brand Budweiser, for instance, tapped into humankind\u2019s yearning for nostalgia plus our need for identity markers with the company\u2019s December 2021 Heritage Collection NFT drop. The collection features 1,936 unique digital designs of beer cans, and it sold out in under an hour.<\/p>\n\n\n\n

“That’s fun if you’re a Budweiser drinker and you see an old, cool vintage can that’s meaningful to you,” says Alexa Lombardo, a former corporate brand strategist for beauty companies within the Estee Lauder portfolio.<\/p>\n\n\n\n

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Lombardo now runs Atomic No. 8, a Brooklyn-based boutique marketing and go-to-market strategy firm for Web 3.0-first brands. While corporations using NFTs excites her, she argues the real magic will be in how NFTs can mobilize smaller communities throughout Web 3.0 to align around shared values, interests, and of course, consumer habits.<\/p>\n\n\n\n

As opposed to traditional marketing, which has told the people what we want since Don Draper\u2019s tenure on Madison Avenue, Lombardo posits that marketing in Web 3.0 will be much more participatory and consumer-led. Web 3.0 marketing will perhaps look like this: online Discord chats, Telegram groups, and even decentralized autonomous organizations (DAOs) oriented around a product, service or industry. An ecosystem, of sorts, so that community members can share their preferences directly with companies and brands. More of a dialogue, less of a sales funnel. At least that\u2019s what some marketing professionals, Lombardo included, hope.<\/p>\n\n\n\n

And NFTs may just be the ticket into the club. In the future of marketing, NFT purchases will unlock belonging to a group and, therefore, a sense of having skin in the game.<\/p>\n\n\n\n

“There are certain consumers who really care about that and want to feel more involved in the innovation process, like their feedback is being considered,” Lombardo says. “If you’re a maker, or if you’re a founder, you just want a really authentic community that loves your product, right? That’s what I think people are really enjoying about this space\u2014that element of authenticity.”<\/p>\n\n\n\n

What’s cool about NFTs, she says, is that you can buy certain ones to join different DAOs or online communities. The token, in some cases, could unlock membership to a group, sort of like a subscription to Birchbox or Rent the Runway, except whenever you\u2019re ready to cancel your membership you can sell your NFT to the next person in line. Therefore, your \u201csubscription\u201d NFT actually becomes an asset that grows in value.<\/p>\n\n\n\n

This model could also be a game-changer for independent artists, says Nelson Merchan, CEO and co-founder of blockchain public relations firm Light Node Media. \u201cLet’s say you could buy Drake\u2019s NFTs before he blew up. You wouldn’t just buy his NFTs and hold it. You would be able to do things, have access to concerts or have a discount admission to a concert. [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.\u201d<\/p>\n\n\n\n

And since a person can have more than one crypto wallet, they can also have different collections of NFTs\u2014i.e. markers of identity\u2014in each. One wallet can be for your music tastes, another for your pop culture collectibles (e.g. Budweiser NFTs), and so on.<\/p>\n\n\n\n

“You can try on different identities,” Lombardo says. “I think this is a whole other conversation that people are starting to talk about, this idea of sovereign identity and having ultimate control over it, but then ultimately being able to sell your identity one day by passing on your wallet.”<\/p>\n\n\n\n

In some ways, this passing of the baton has already been used since the \u201cold days\u201d of country clubs, according to David Litwak, who is currently in the process of launching Maxwell Social, a new, 8,000 square-foot NFT-based gathering spot in New York City\u2019s Tribeca neighborhood.<\/p>\n\n\n\n

\u201cOld school country clubs have member bonds,\u201d Litwak says. \u201cI didn’t know about this for a long time either, but there are tennis clubs and golf clubs that have member bonds being paid at, say $25,000. And then when your kids go to college and you move to Florida 15 years later, you can get that money. Now, sometimes that’s $15,000 because of a contract \u2026 but sometimes [the value] is $150,000 because the country club took off and there’s a long waiting list or something.\u201d<\/p>\n\n\n\n

Appreciation of your NFT asset is more of a perk in this sense, and less of a security\u2014or so most founders argue. This NFT marketing membership model should therefore pass the Howey Test, a sniff test used by the Securities and Exchange Commission (SEC) to determine whether an asset is actually a security. A core component of this test states that there must be a “reasonable expectation of profits” involved in acquiring the asset.<\/p>\n\n\n\n

\u201cI don\u2019t know anyone who\u2019s sitting around saying \u2018I want to join the country club and buy that bond because I\u2019m really hoping to make a lot of money off this in 15 years,\u2019\u201d Litwak says. \u201cThat’s almost like a perk. It’s a nice upside.\u201d<\/p>\n\n\n\n

In theory, NFT memberships and\/or DAOs will operate the same way\u2014or so these new founders and brand strategists hope. For now, it seems like they will be OK in the eyes of the SEC, which only seems touchy about club memberships when members actually get to take a cut of the profit. Having a membership asset of some sort\u2014a bond, an NFT\u2014seems to warrant a green light for now, though regulation changes every day in crypto.<\/p>\n\n\n\n

And if the NFT approach ever becomes ubiquitous, consumers will get used to scanning QR codes on their phones to access clubs, concerts, and other events compared to the wristbands or inky hand stamps we grew up with.<\/p>\n\n\n\n

“Imagine people go to the club,” Merchan says. “They order bottles. The promoters are there \u2026 The club is always looking for ways to keep people coming back \u2026 to get [customers] excited about the brand, about the experience, about the music, the DJ.”<\/p>\n\n\n\n

This is where NFTs will shine, say brand strategists and PR firms walking brazenly towards the Web 3.0 frontier. \u201cSay if you attend the club a few times a month, you’re getting a specific amount of NFTs each time you go, and maybe the level of the NFT increases in rarity if you go [more],\u201d Merchan says. \u201cNow these NFTs start to build value and a stronger relationship between the existing infrastructure and the user itself.\u201d<\/p>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

The evolution of NFTs from fun graphics to elite memberships and unique experiences could turn them into assets with real utility\u2014and investment potential. We\u2019re living in the future, kids. Non-fungible tokens\u2014aka NFTs\u2014have become a way for brands to connect with customers in all new ways that feel both epic and homegrown at once. Human beings […]<\/p>\n","protected":false},"author":11,"featured_media":2096,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[3],"tags":[48,51,56],"post_authors":[82],"class_list":["post-2095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-metaverse","tag-nfts","tag-technology"],"acf":[],"yoast_head":"\nMetaverse Marketing and The Evolution of NFTs | MoneyMade<\/title>\n<meta name=\"description\" content=\"The evolution of NFTs from fun graphics to elite memberships and unique experiences could turn them into assets with real utility\u2014and investment potential.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneymade.io\/learn\/articles\/metaverse-marketing-nft-memberships\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Who Are You? 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The Future of Metaverse Marketing and How NFTs Shape Identity and Belonging"}]},{"@type":"WebSite","@id":"https:\/\/moneymade.io\/learn\/#website","url":"https:\/\/moneymade.io\/learn\/","name":"MoneyMade","description":"Make Money Moves That Matter.","publisher":{"@id":"https:\/\/moneymade.io\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moneymade.io\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/moneymade.io\/learn\/#organization","name":"MoneyMade","url":"https:\/\/moneymade.io\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg","contentUrl":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg","width":96,"height":96,"caption":"MoneyMade"},"image":{"@id":"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/person\/17e6958e1b252651d79ec9267f19b10a","name":"Dustin O'Halloran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g","caption":"Dustin O'Halloran"},"url":"https:\/\/moneymade.io\/learn\/author\/dustin\/"}]}},"fig_blocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong><em>The evolution of NFTs from fun graphics to elite memberships and unique experiences could turn them into assets with real utility\u2014and investment potential.<\/em><\/strong><\/p>\n","innerContent":["\n<p><strong><em>The evolution of NFTs from fun graphics to elite memberships and unique experiences could turn them into assets with real utility\u2014and investment potential.<\/em><\/strong><\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"width":"10%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"80%"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":2096,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Untitled_design_2022_03_18_T091126_075_57c4c78615-1024x683.png\" alt=\"\" class=\"wp-image-2096\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Untitled_design_2022_03_18_T091126_075_57c4c78615-1024x683.png\" alt=\"\" class=\"wp-image-2096\"\/><\/figure>\n"]}],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:80%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:80%\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"10%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>We\u2019re living in the future, kids. Non-fungible tokens\u2014aka NFTs\u2014have become a way for brands to connect with customers in all new ways that feel both epic and homegrown at once.<\/p>\n","innerContent":["\n<p>We\u2019re living in the future, kids. Non-fungible tokens\u2014aka NFTs\u2014have become a way for brands to connect with customers in all new ways that feel both epic and homegrown at once.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Human beings have always been social creatures. But now, the dawn of Web 3.0 and the metaverse gives us more chances to engage in peer-to-peer interactions with anyone, anywhere in the world\u2014and to marketing execs, this means dollar signs.<\/p>\n","innerContent":["\n<p>Human beings have always been social creatures. But now, the dawn of Web 3.0 and the metaverse gives us more chances to engage in peer-to-peer interactions with anyone, anywhere in the world\u2014and to marketing execs, this means dollar signs.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/quote","attrs":[],"innerBlocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Let's say you could buy Drake\u2019s NFTs before he blew up\u2026 [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.<\/p>\n","innerContent":["\n<p>Let's say you could buy Drake\u2019s NFTs before he blew up\u2026 [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.<\/p>\n"]}],"innerHTML":"\n<blockquote class=\"wp-block-quote\"><\/blockquote>\n","innerContent":["\n<blockquote class=\"wp-block-quote\">",null,"<\/blockquote>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>That fundamentally changes how we as consumers will soon expect to be sold to, with the selling oriented around a new buzzword in the world of crypto, blockchain, and Web 3.0: community. If you haven\u2019t noticed, some of your friends on Twitter have likely changed their profile pictures (PFPs) to NFT cartoons, signaling their status and artistic taste.<\/p>\n","innerContent":["\n<p>That fundamentally changes how we as consumers will soon expect to be sold to, with the selling oriented around a new buzzword in the world of crypto, blockchain, and Web 3.0: community. If you haven\u2019t noticed, some of your friends on Twitter have likely changed their profile pictures (PFPs) to NFT cartoons, signaling their status and artistic taste.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>This is all part of the community appeal of NFTs. A cartoon PFP signals you\u2019re in a club of some kind. NFTs have become a new signpost of belonging, status, and identity\u2014and these \u201ccool factors\u201d will follow us from our online lives today into the metaverse of the future.<\/p>\n","innerContent":["\n<p>This is all part of the community appeal of NFTs. A cartoon PFP signals you\u2019re in a club of some kind. NFTs have become a new signpost of belonging, status, and identity\u2014and these \u201ccool factors\u201d will follow us from our online lives today into the metaverse of the future.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>The brand Budweiser, for instance, tapped into humankind\u2019s yearning for nostalgia plus our need for identity markers with the company\u2019s December 2021 Heritage Collection NFT drop. The collection features 1,936 unique digital designs of beer cans, and it sold out in under an hour.<\/p>\n","innerContent":["\n<p>The brand Budweiser, for instance, tapped into humankind\u2019s yearning for nostalgia plus our need for identity markers with the company\u2019s December 2021 Heritage Collection NFT drop. The collection features 1,936 unique digital designs of beer cans, and it sold out in under an hour.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\"That's fun if you're a Budweiser drinker and you see an old, cool vintage can that's meaningful to you,\" says Alexa Lombardo, a former corporate brand strategist for beauty companies within the Estee Lauder portfolio.<\/p>\n","innerContent":["\n<p>\"That's fun if you're a Budweiser drinker and you see an old, cool vintage can that's meaningful to you,\" says Alexa Lombardo, a former corporate brand strategist for beauty companies within the Estee Lauder portfolio.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"width":"25%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"50%"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":2097,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Screenshot_434_1ab259f575-1024x552.png\" alt=\"\" class=\"wp-image-2097\"\/><figcaption class=\"wp-element-caption\"><em>Source: Opensea<\/em><\/figcaption><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Screenshot_434_1ab259f575-1024x552.png\" alt=\"\" class=\"wp-image-2097\"\/><figcaption class=\"wp-element-caption\"><em>Source: Opensea<\/em><\/figcaption><\/figure>\n"]}],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:50%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:50%\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"25%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:25%\"><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Lombardo now runs Atomic No. 8, a Brooklyn-based boutique marketing and go-to-market strategy firm for Web 3.0-first brands. While corporations using NFTs excites her, she argues the real magic will be in how NFTs can mobilize smaller communities throughout Web 3.0 to align around shared values, interests, and of course, consumer habits.<\/p>\n","innerContent":["\n<p>Lombardo now runs Atomic No. 8, a Brooklyn-based boutique marketing and go-to-market strategy firm for Web 3.0-first brands. While corporations using NFTs excites her, she argues the real magic will be in how NFTs can mobilize smaller communities throughout Web 3.0 to align around shared values, interests, and of course, consumer habits.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>As opposed to traditional marketing, which has told the people what we want since Don Draper\u2019s tenure on Madison Avenue, Lombardo posits that marketing in Web 3.0 will be much more participatory and consumer-led. Web 3.0 marketing will perhaps look like this: online Discord chats, Telegram groups, and even decentralized autonomous organizations (DAOs) oriented around a product, service or industry. An ecosystem, of sorts, so that community members can share their preferences directly with companies and brands. More of a dialogue, less of a sales funnel. At least that\u2019s what some marketing professionals, Lombardo included, hope.<\/p>\n","innerContent":["\n<p>As opposed to traditional marketing, which has told the people what we want since Don Draper\u2019s tenure on Madison Avenue, Lombardo posits that marketing in Web 3.0 will be much more participatory and consumer-led. Web 3.0 marketing will perhaps look like this: online Discord chats, Telegram groups, and even decentralized autonomous organizations (DAOs) oriented around a product, service or industry. An ecosystem, of sorts, so that community members can share their preferences directly with companies and brands. More of a dialogue, less of a sales funnel. At least that\u2019s what some marketing professionals, Lombardo included, hope.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>And NFTs may just be the ticket into the club. In the future of marketing, NFT purchases will unlock belonging to a group and, therefore, a sense of having skin in the game.<\/p>\n","innerContent":["\n<p>And NFTs may just be the ticket into the club. In the future of marketing, NFT purchases will unlock belonging to a group and, therefore, a sense of having skin in the game.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\"There are certain consumers who really care about that and want to feel more involved in the innovation process, like their feedback is being considered,\" Lombardo says. \"If you're a maker, or if you're a founder, you just want a really authentic community that loves your product, right? That's what I think people are really enjoying about this space\u2014that element of authenticity.\"<\/p>\n","innerContent":["\n<p>\"There are certain consumers who really care about that and want to feel more involved in the innovation process, like their feedback is being considered,\" Lombardo says. \"If you're a maker, or if you're a founder, you just want a really authentic community that loves your product, right? That's what I think people are really enjoying about this space\u2014that element of authenticity.\"<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>What's cool about NFTs, she says, is that you can buy certain ones to join different DAOs or online communities. The token, in some cases, could unlock membership to a group, sort of like a subscription to Birchbox or Rent the Runway, except whenever you\u2019re ready to cancel your membership you can sell your NFT to the next person in line. Therefore, your \u201csubscription\u201d NFT actually becomes an asset that grows in value.<\/p>\n","innerContent":["\n<p>What's cool about NFTs, she says, is that you can buy certain ones to join different DAOs or online communities. The token, in some cases, could unlock membership to a group, sort of like a subscription to Birchbox or Rent the Runway, except whenever you\u2019re ready to cancel your membership you can sell your NFT to the next person in line. Therefore, your \u201csubscription\u201d NFT actually becomes an asset that grows in value.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>This model could also be a game-changer for independent artists, says Nelson Merchan, CEO and co-founder of blockchain public relations firm Light Node Media. \u201cLet's say you could buy Drake\u2019s NFTs before he blew up. You wouldn't just buy his NFTs and hold it. You would be able to do things, have access to concerts or have a discount admission to a concert. [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.\u201d<\/p>\n","innerContent":["\n<p>This model could also be a game-changer for independent artists, says Nelson Merchan, CEO and co-founder of blockchain public relations firm Light Node Media. \u201cLet's say you could buy Drake\u2019s NFTs before he blew up. You wouldn't just buy his NFTs and hold it. You would be able to do things, have access to concerts or have a discount admission to a concert. [An artist] can create an ecosystem and economy of loyal supporters that are funding the next album.\u201d<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>And since a person can have more than one crypto wallet, they can also have different collections of NFTs\u2014i.e. markers of identity\u2014in each. One wallet can be for your music tastes, another for your pop culture collectibles (e.g. Budweiser NFTs), and so on.<\/p>\n","innerContent":["\n<p>And since a person can have more than one crypto wallet, they can also have different collections of NFTs\u2014i.e. markers of identity\u2014in each. One wallet can be for your music tastes, another for your pop culture collectibles (e.g. Budweiser NFTs), and so on.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\"You can try on different identities,\" Lombardo says. \"I think this is a whole other conversation that people are starting to talk about, this idea of sovereign identity and having ultimate control over it, but then ultimately being able to sell your identity one day by passing on your wallet.\"<\/p>\n","innerContent":["\n<p>\"You can try on different identities,\" Lombardo says. \"I think this is a whole other conversation that people are starting to talk about, this idea of sovereign identity and having ultimate control over it, but then ultimately being able to sell your identity one day by passing on your wallet.\"<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In some ways, this passing of the baton has already been used since the \u201cold days\u201d of country clubs, according to David Litwak, who is currently in the process of launching Maxwell Social, a new, 8,000 square-foot NFT-based gathering spot in New York City\u2019s Tribeca neighborhood.<\/p>\n","innerContent":["\n<p>In some ways, this passing of the baton has already been used since the \u201cold days\u201d of country clubs, according to David Litwak, who is currently in the process of launching Maxwell Social, a new, 8,000 square-foot NFT-based gathering spot in New York City\u2019s Tribeca neighborhood.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\u201cOld school country clubs have member bonds,\u201d Litwak says. \u201cI didn't know about this for a long time either, but there are tennis clubs and golf clubs that have member bonds being paid at, say $25,000. And then when your kids go to college and you move to Florida 15 years later, you can get that money. Now, sometimes that's $15,000 because of a contract \u2026 but sometimes [the value] is $150,000 because the country club took off and there's a long waiting list or something.\u201d<\/p>\n","innerContent":["\n<p>\u201cOld school country clubs have member bonds,\u201d Litwak says. \u201cI didn't know about this for a long time either, but there are tennis clubs and golf clubs that have member bonds being paid at, say $25,000. And then when your kids go to college and you move to Florida 15 years later, you can get that money. Now, sometimes that's $15,000 because of a contract \u2026 but sometimes [the value] is $150,000 because the country club took off and there's a long waiting list or something.\u201d<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Appreciation of your NFT asset is more of a perk in this sense, and less of a security\u2014or so most founders argue. This NFT marketing membership model should therefore pass the Howey Test, a sniff test used by the Securities and Exchange Commission (SEC) to determine whether an asset is actually a security. A core component of this test states that there must be a \"reasonable expectation of profits\" involved in acquiring the asset.<\/p>\n","innerContent":["\n<p>Appreciation of your NFT asset is more of a perk in this sense, and less of a security\u2014or so most founders argue. This NFT marketing membership model should therefore pass the Howey Test, a sniff test used by the Securities and Exchange Commission (SEC) to determine whether an asset is actually a security. A core component of this test states that there must be a \"reasonable expectation of profits\" involved in acquiring the asset.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\u201cI don\u2019t know anyone who\u2019s sitting around saying \u2018I want to join the country club and buy that bond because I\u2019m really hoping to make a lot of money off this in 15 years,\u2019\u201d Litwak says. \u201cThat's almost like a perk. It's a nice upside.\u201d<\/p>\n","innerContent":["\n<p>\u201cI don\u2019t know anyone who\u2019s sitting around saying \u2018I want to join the country club and buy that bond because I\u2019m really hoping to make a lot of money off this in 15 years,\u2019\u201d Litwak says. \u201cThat's almost like a perk. It's a nice upside.\u201d<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In theory, NFT memberships and\/or DAOs will operate the same way\u2014or so these new founders and brand strategists hope. For now, it seems like they will be OK in the eyes of the SEC, which only seems touchy about club memberships when members actually get to take a cut of the profit. Having a membership asset of some sort\u2014a bond, an NFT\u2014seems to warrant a green light for now, though regulation changes every day in crypto.<\/p>\n","innerContent":["\n<p>In theory, NFT memberships and\/or DAOs will operate the same way\u2014or so these new founders and brand strategists hope. For now, it seems like they will be OK in the eyes of the SEC, which only seems touchy about club memberships when members actually get to take a cut of the profit. Having a membership asset of some sort\u2014a bond, an NFT\u2014seems to warrant a green light for now, though regulation changes every day in crypto.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>And if the NFT approach ever becomes ubiquitous, consumers will get used to scanning QR codes on their phones to access clubs, concerts, and other events compared to the wristbands or inky hand stamps we grew up with.<\/p>\n","innerContent":["\n<p>And if the NFT approach ever becomes ubiquitous, consumers will get used to scanning QR codes on their phones to access clubs, concerts, and other events compared to the wristbands or inky hand stamps we grew up with.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>\"Imagine people go to the club,\" Merchan says. \"They order bottles. The promoters are there \u2026 The club is always looking for ways to keep people coming back \u2026 to get [customers] excited about the brand, about the experience, about the music, the DJ.\"<\/p>\n","innerContent":["\n<p>\"Imagine people go to the club,\" Merchan says. \"They order bottles. The promoters are there \u2026 The club is always looking for ways to keep people coming back \u2026 to get [customers] excited about the brand, about the experience, about the music, the DJ.\"<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>This is where NFTs will shine, say brand strategists and PR firms walking brazenly towards the Web 3.0 frontier. \u201cSay if you attend the club a few times a month, you're getting a specific amount of NFTs each time you go, and maybe the level of the NFT increases in rarity if you go [more],\u201d Merchan says. \u201cNow these NFTs start to build value and a stronger relationship between the existing infrastructure and the user itself.\u201d<\/p>\n","innerContent":["\n<p>This is where NFTs will shine, say brand strategists and PR firms walking brazenly towards the Web 3.0 frontier. \u201cSay if you attend the club a few times a month, you're getting a specific amount of NFTs each time you go, and maybe the level of the NFT increases in rarity if you go [more],\u201d Merchan says. \u201cNow these NFTs start to build value and a stronger relationship between the existing infrastructure and the user itself.\u201d<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><\/p>\n","innerContent":["\n<p><\/p>\n"]}],"_links":{"self":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts\/2095","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/comments?post=2095"}],"version-history":[{"count":0,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts\/2095\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/media\/2096"}],"wp:attachment":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/media?parent=2095"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/categories?post=2095"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/tags?post=2095"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/post_authors?post=2095"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}