{"id":4806,"date":"2023-08-16T19:33:00","date_gmt":"2023-08-16T19:33:00","guid":{"rendered":"https:\/\/moneymade.wpenginepowered.com\/?p=4806"},"modified":"2025-06-03T16:36:59","modified_gmt":"2025-06-03T16:36:59","slug":"addison-rae-net-worth","status":"publish","type":"post","link":"https:\/\/moneymade.io\/learn\/articles\/addison-rae-net-worth\/","title":{"rendered":"Rich Dudes\u2502Addison Rae Net Worth, From TikTok to Item Beauty Makeup"},"content":{"rendered":"\n

From viral dance moves to a cosmetics line, TikToker Addison Rae boogies to the bank with a tidy $15 million net worth. Check out what she does with her money.<\/em><\/strong><\/p>\n\n\n

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Imagine watching spur-of-the-moment dance routines transform into a multimillion-dollar empire. Meet Addison Rae Easterling, the internet’s darling, who made waves not just with her moves but also with her wallet. She’s been shaking her money maker, quite literally, with an estimated $15 million<\/strong> net worth.<\/p>\n\n\n\n

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Addison Rae lives in a luxe mansion worth $3 million<\/strong> in the star-studded city of Los Angeles.<\/p>\n<\/blockquote>\n\n\n\n

Born in Lafayette, Louisiana, Addison morphed from quaint country girl to dazzling digital diva. This TikTok-star-turned-entrepreneur broke the internet and the bank with her makeup line Item Beauty.<\/p>\n\n\n\n

Addison Rae’s annual income is not just digits and commas. Coupled with her online sparkle and charming family anecdotes, her delightfully genuine aura has propelled her earnings to $1 million<\/strong> a year in 2023.<\/p>\n\n\n\n

Addison Rae net worth at a glance<\/strong><\/h2>\n\n\n\n
Net worth<\/strong><\/td>$15 million<\/em><\/td><\/tr>
Born<\/strong><\/td>October 6, 2000<\/em><\/td><\/tr>
Nationality<\/strong><\/td>American born in Lafayette, Louisiana<\/em><\/td><\/tr>
Became a millionaire at<\/strong><\/td>19<\/em><\/td><\/tr>
Occupations<\/strong><\/td>Social media influencer, dancer, actor, and entrepreneur<\/em><\/td><\/tr>
Sources of wealth<\/strong><\/td>TikTok, Item Beauty, endorsements, and sponsorships<\/em><\/td><\/tr>
Asset classes<\/strong><\/td>Startups, merch, luxury cars, crypto, and real estate<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n
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How Addison Rae Easterling made her money<\/h3>\n\n\n\n

Addison Rae Easterling was just another regular student pursuing her sports broadcasting degree at Louisiana State University. But, destiny had bigger plans for her.<\/p>\n\n\n\n

Addison\u2019s ascent to fame sprung from her youthful twirls and pirouettes at dance classes. Taking up dancing as a girl lead her to showcase her budding talent in nationwide dance competitions by the age of six.<\/p>\n\n\n\n

In a fascinating twist of fate, Addison’s cheerleading videos caught the eye of the TikTok audience, turning this vivacious southern belle into a social media supernova almost overnight.<\/p>\n\n\n\n

Addison’s rise to fame was rapid. The Calvary Baptist Academy graduate began uploading dance videos on TikTok which quickly garnered a massive following that\u2019s now 88.4 million strong.<\/p>\n\n\n

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TikTok star Addison Rae debuted on the silver screen with He\u2019s All That, which reportedly grossed over $20 million.<\/em>
Source: dexerto.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Raw talent, like wildfire, spreads quickly. Addison Rae gained around $5 million solely from TikTok between June 2019 and June 2020, cementing her as one of the highest-earning TikTokers.<\/p>\n\n\n\n

Addison\u2019s spellbinding charm and wide reach attracted brand endorsements and partnerships with big names like American Eagle, Reebok, Fashion Nova, and L’Oreal. These huge companies happily carved out marketing dollars for Addison’s powerful influence.<\/p>\n\n\n\n

Using her fame as a springboard, Rae launched her beauty line ITEM Beauty. Her gleaming presence incited Spotify to collaborate on the popular podcast Mama Knows Best, which further padded Addison Rae’s net worth.<\/p>\n\n\n\n

Addison\u2019s prowess wasn’t limited to the beauty and fashion industries. Hollywood came calling with a debut role in the Netflix movie He’s All That. This vibrant maiden secured a six-figure wage for her silver screen debut. If that wasn\u2019t impressive enough, she signed a multi-picture deal with the streaming giant.<\/p>\n\n\n\n

The icing on Addison Rae’s financial cake was her cherry-picked partnerships with big brands. She sashayed as the face of SKIMS, Kim Kardashian\u2019s shapewear brand, strutting their first-anniversary campaign.<\/p>\n\n\n\n

Likewise, American Eagle roped her in for its #AExME campaign. A lesser-known fact is that Rae generated an estimated $4.26 million<\/strong> in 2020 for brainstorming branded content for American Eagle.<\/p>\n\n\n\n

How Addison Rae\u2019s net worth is invested<\/h3>\n\n\n\n

TikTok star Addison Rae holds an extensive investment portfolio encompassing her company Item Beauty, real estate in LA, a flashy car collection, and a stake in sustainable crypto mining startup Gryphon Digital Mining.<\/p>\n\n\n\n

Item Beauty<\/h4>\n\n\n\n

TikTok sensation Addison Rae made smart moves in the beauty industry by launching Item Beauty in 2020. This unconventional brand sparked consumer interest, pitching itself as a healthier alternative to traditional cosmetic products.<\/p>\n\n\n\n

Item Beauty burst into the market with a line of 11 products priced between $14 to $20. This affordability boosted Item Beauty\u2019s appeal to the Gen-Z crowd\u2014Rae’s core audience on TikTok. However, the business journey wasn’t without its ups and downs.<\/p>\n\n\n\n

In 2021, the brand basked in the limelight of an exclusive partnership with beauty retail giant Sephora. Item Beauty tactfully nestled its products alongside other established brands, gaining a wider reach.<\/p>\n\n\n

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Despite facing setbacks with Sephora, Addison Rae’s Item Beauty continues to contribute significantly to her net worth.<\/em>
Image source: elle.com<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Despite its prominence in Sephora and an initial surge in social media following, Item Beauty faced a decline in consumer interest. This hiccup caused Sephora to sever business ties with Item Beauty.<\/p>\n\n\n\n

Despite the setbacks, Rae\u2019s venture definitely added a feather to her cap as an entrepreneur\u2014her initial investment in the startup may have been worth it given the potential long-term gains.<\/p>\n\n\n

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Real estate<\/h4>\n\n\n\n

Addison Rae lives in a luxe mansion worth $3 million in the star-studded Los Angeles neighborhood of Tarzana. Home to six bedrooms and 7.5 luxurious bathrooms spread across 6,399 square feet, it’s no wonder she traded her Louisiana home for this California gem.<\/p>\n\n\n\n

Rae’s LA fortress boasts an infinity pool perfect for summer pool parties. The panoramic city views and grand entryway are showstoppers, making every guest’s jaw drop.<\/p>\n\n\n\n

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