{"id":5360,"date":"2021-09-17T20:00:00","date_gmt":"2021-09-17T20:00:00","guid":{"rendered":"https:\/\/moneymade.wpenginepowered.com\/?p=5360"},"modified":"2025-06-03T14:03:54","modified_gmt":"2025-06-03T14:03:54","slug":"reselling-sneakers-streetwear-guide","status":"publish","type":"post","link":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/","title":{"rendered":"Hype Prophet: A Guide to Reselling Sneakers &#038; Streetwear"},"content":{"rendered":"\n<p><strong><em>If reading up on stocks and bonds isn&#8217;t really your thing, why not try forecasting the next big sneaker drop instead?<\/em><\/strong><\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:80%\">\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-1024x683.png\" alt=\"\" class=\"wp-image-5397\" srcset=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-1024x683.png 1024w, https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-300x200.png 300w, https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-768x512.png 768w, https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-386x257.png 386w, https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-255x170.png 255w, https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:10%\"><\/div>\n<\/div>\n\n\n\n<p>Any Back to the Future fans in this corner of the interwebs?<\/p>\n\n\n\n<p>Here\u2019s an unpopular opinion: I think Biff was one savvy investor.<\/p>\n\n\n\n<p>In Back to the Future Part II, old Biff goes back to 1985 and gives an almanac containing the results of future sporting events to his younger self, who then uses it to get rich through sports betting.<\/p>\n\n\n\n<p>Genius move, right?<\/p>\n\n\n\n<p>Just imagine if you could travel back to 2019 and give your younger self the 2020 StockX Snapshot to predict the most profitable sneakers and streetwear to flip. For instance, the 2,264% premium Nike SB Dunk Low Grateful Dead Bears Orange.<\/p>\n\n\n\n<p>Unfortunately, I don\u2019t have a DeLorean time machine I can lend you. Instead, we\u2019re going to cover everything you need to know to spot, cop and profit off the next big streetwear and sneaker drops.<\/p>\n\n\n\n<p>So lace up.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-get-in-on-the-ground-floor-of-sneaker-and-streetwear-reselling\">Get in on the ground floor of sneaker and streetwear reselling<\/h3>\n\n\n\n<p>Just a few decades ago, only a handful of insiders had the know-how and network to invest in sneakers and streetwear.<\/p>\n\n\n\n<p>But with the rise of online communities, social media and marketplaces like StockX, today\u2019s sellers are just a button or DM away from turning their kicks into cash.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fortunes-have-been-made-flipping-sneakers-and-streetwear\">Fortunes have been made flipping sneakers and streetwear<\/h4>\n\n\n\n<p>Sneakers in particular have been gobbling up most of the $15 billion fashion resale market. Not only was the global sneaker resale market valued at $6 billion just two years ago, it\u2019s projected to 5x to $30 billion by 2030.<\/p>\n\n\n\n<p>So how much money can a sole trader (pun intended) make in this biz?<\/p>\n\n\n\n<p>In short: Millions. We\u2019re talking enough money piled up at your feet that if Bow Wow stood on it he\u2019d be taller than Shaq.<\/p>\n\n\n\n<p>Still skeptical? Let me introduce you to some of the names behind the numbers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Benjamin Kickz built a million-dollar marketplace called <em>Sneaker Don<\/em> by the ripe age of 16. I, on the other hand, was off somewhere chasing skirts around that same age. Not a good resale investment, I know.<\/li>\n\n\n\n<li>JV from <em>SixFigureSneakerhead<\/em> clears over $100K a year flipping sneakers. And get this: he crossed $10K per month just 4 months into it.<\/li>\n<\/ul>\n\n\n\n<p>But what does the average reseller\u2019s returns look like? According to StockX, more than half of all their listings sold for multiples of 1x \u2013 2x, while the average listing sells for a 1.48x retail multiple.<\/p>\n\n\n\n<p>In other words, selling on StockX means you already have a 50% chance of doubling your money or at least breaking even. And if you\u2019re part of the unicorn club (1% of StockX sales), you might even fetch a 5x \u2013 10x premium.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-hype-is-manufactured-in-sneakers-and-streetwear\">How hype is manufactured in sneakers and streetwear<\/h3>\n\n\n\n<p>Hypebeasts admire exclusivity above all else. And to satisfy this need, sneaker and streetwear brands rely on the \u201cdrop\u201d model. In other words, they intentionally understock items in a newly dropped collection. And like clockwork, hypebeasts all over the world wrestle to get their hands on the limited supply.<\/p>\n\n\n\n<p>But exclusivity is only one tool in a sneaker or streetwear brand\u2019s hype machine. And no, runway modeling has no place here. Hype is built by:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Regular drop schedules to feed the frenzy, like Supreme\u2019s famous Thursday morning 11 a.m. EST droplist.<\/li>\n\n\n\n<li>Intentional leaks that get fans to line up outside of stores, spread the word offline and on their social media accounts.<\/li>\n\n\n\n<li>Collaborations with celebrities, musicians and other popular brands, oftentimes luxury houses.<\/li>\n<\/ul>\n\n\n\n<p>Last but not least: variety. Variety is the cousin of exclusivity, and helps sustain high demand. This might have to do with the fact that our collective attention spans are shorter than they\u2019ve ever been.<\/p>\n\n\n\n<p>Where was I again?<\/p>\n\n\n\n<p>Oh yeah, variety. Streetwear brands don\u2019t just peddle clothes and sneakers. All items and experiences are fair game, from money guns and bricks to performance art and fast food.<\/p>\n\n\n\n<p>Anyone interested in a Supreme \u00d7 John Wick pencil?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-so-how-do-you-spot-the-next-big-sneaker-and-streetwear-drops\">So how do you spot the next big sneaker and streetwear drops?<\/h3>\n\n\n\n<p>Like all other forms of investing, finding the year\u2019s hottest sneakers to flip and figuring out the best streetwear brands to resell is a matter of buying low and selling high. Sounds simple enough, but the challenge here is:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Finding items that will likely command high premiums<\/li>\n\n\n\n<li>Buying them at or near retail value<\/li>\n<\/ol>\n\n\n\n<p>So how do you know what to buy when you\u2019re just getting started?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-drivers-of-streetwear-and-sneaker-resale-value\">The drivers of streetwear and sneaker resale value<\/h4>\n\n\n\n<p>There are a bunch of factors that influence high premiums, but the key ones are:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Supply<\/strong>: The most important factor by far. Streetwear and sneakers that were produced in limited numbers sell out fast, causing prices to lift off like the Starman in Elon Musk\u2019s Tesla Roadster.<\/li>\n\n\n\n<li><strong>Brand collabs:<\/strong> While high-profile brands and limited collabs are safer bets, purely focusing on name recognition can be a bit hit (Nike \u00d7 Off-White) and miss (adidas \u00d7 Pharrell).<\/li>\n\n\n\n<li><strong>Time since release:<\/strong> StockX data shows that many hyped releases follow a price curve, where prices are at their highest before a release, drop sharply right after release and then steadily climb back to their early highs. Keep this in mind to make sure you\u2019re not the last one left holding the bag.<\/li>\n<\/ul>\n\n\n\n<p>Here are some supporting factors:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Men\u2019s vs women\u2019s:<\/strong> Men\u2019s sneakers tend to have higher resale value than women\u2019s.<\/li>\n\n\n\n<li><strong>Size:<\/strong> Rare sizes (e.g. 4.5 for men and size 11.5 for women) command higher premiums.<\/li>\n\n\n\n<li><strong>Colors:<\/strong> Rare colorways tend to perform better.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-spotting-trends-and-getting-in-early\">Spotting trends and getting in early<\/h4>\n\n\n\n<p>While no one can predict the next big drops with 100% accuracy, there are a few ways to spot them earlier than most.<\/p>\n\n\n\n<p><strong>News:<\/strong> Religiously follow fashion publications (<em>Hypebeast, HighSnobiety, The Drop Date<\/em> etc) to stay on top of new announcements. Also consider how other industries like art, film, music and sports might influence streetwear. This might help you get in early on the next unexpected collaboration, like the IKEA \u00d7 Off-White \u201cKeep Off\u201d rug that\u2019s currently selling at a 295% premium.<\/p>\n\n\n\n<p><strong>Community:<\/strong> Immerse yourself in streetwear and sneaker communities, both online and offline. Before the pandemic, you could hit up events like SneakerCon to see what\u2019s hype in real life.<\/p>\n\n\n\n<p><strong>Social media:<\/strong> Follow retailers, publications and influencers on social media, particularly Twitter and Instagram.<\/p>\n\n\n\n<p>By following owners, designers, PR people to store managers and sales associates, you\u2019ll know about hot drops ahead of time. Ronnie Fieg, for instance, has been known to tweet about Kith drops earlier than the official brand account.<\/p>\n\n\n\n<p><strong>Marketplaces:<\/strong> You can calculate the profit potential of an upcoming release on marketplaces like eBay and StockX by looking at the resale history of similar or related items.<\/p>\n\n\n\n<p>StockX even lets you monitor the demand and early sales for certain items before they\u2019re officially released. You can use this data to identify the rare sizes or colorways, so you can get away with charging higher premiums.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-to-resell-sneakers-and-streetwear-on-stockx-and-other-resale-marketplaces\">How to resell sneakers and streetwear on StockX and other resale marketplaces<\/h3>\n\n\n\n<p>Every reseller has their own strategy: some people invest in a few limited releases and sit on them for months as they appreciate, while others prefer to move high volumes at slimmer margins.<\/p>\n\n\n\n<p>Some of the best marketplaces and stores today are StockX, GOAT, Flight Club and Kick Game. Many resellers opt to use these middlemen because they get your product out in front of millions of buyers, which is especially useful if you don\u2019t have a large network or following. They also authenticate sneakers and streetwear, so that buyers can rest easy at night knowing they didn\u2019t blow their money on fakes.<\/p>\n\n\n\n<p>Selling your sneakers or streetwear on StockX is a simple, 6-step process:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Create an account.<\/li>\n\n\n\n<li>Search for the product you want to sell.<\/li>\n\n\n\n<li>Set the price you\u2019d like to sell your item for with an \u201cAsk\u201d, or select \u201cSell Now\u201d on the product page to immediately sell your item at the highest Bid.<\/li>\n\n\n\n<li>If you placed an Ask, then your item will be sold once it matches with a Bid.<\/li>\n\n\n\n<li>Ship the sold item to StockX within two business days.<\/li>\n\n\n\n<li>Once your items are received and authenticated by StockX, they release your payout. Do advise people to grab their umbrellas before you make it rain in the club.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-other-ways-to-make-money-in-the-sneaker-and-streetwear-resale-market\">Other ways to make money in the sneaker and streetwear resale market<\/h3>\n\n\n\n<p>Outside of reselling, here\u2019s a short list of other creative ways to make a profit in this game.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-1-build-a-bot-to-do-your-bidding\">1. Build a bot to do your bidding<\/h4>\n\n\n\n<p>Sneaker bots are programs that automate the online checkout process. And while sneaker companies do their best to combat bots (with raffle-only releases for example), it has become damn near impossible to cop new online drops without one. Talk about selling shovels in a gold rush. These bots can cost upwards of $500.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-2-bring-the-heat-with-a-cook-group\">2. Bring the heat with a cook group<\/h4>\n\n\n\n<p>Cook groups are online communities (mostly on Discord) that provide their members with exclusive information on drops and access to tools like sneaker bots. They cost anywhere from $5 to $90\/month. Some well-known cook groups include Polar Chefs, Winner\u2019s Circle and Steady Soles.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-3-get-paid-to-buy-checks-and-stripes\">3. Get paid to buy checks and stripes<\/h4>\n\n\n\n<p>Due to retailers limiting each buyer to a single pair, a reseller might offer to pay you to order a sneaker on their behalf. Not the most lucrative gig on this list, but it\u2019s easy money.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-4-tired-of-drops-then-buy-the-stocks\">4. Tired of drops? Then buy the stocks<\/h4>\n\n\n\n<p>If you\u2019re looking for something more passive that doesn\u2019t involve buying and selling drops, building software, or managing a community, then these are the next best options:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Owning the hype machine itself. You can do this by buying stock in big companies like Nike and Adidas.<\/li>\n\n\n\n<li>Becoming a fractional owner of some of the world\u2019s most valuable sneakers, like the 1985 Air Jordan 1 Chicago w\/Black Sole, via collectible investing apps like Public and Rares. There\u2019s no need to pay a small fortune for these drops. You can start buying and selling shares for as little as $10.<\/li>\n<\/ul>\n\n\n\n<p>Alternative assets like collectibles\u2014and basically anything other than stocks and bonds\u2014also offer the benefit of diversification. In other words, if stocks tank but you\u2019re also investing in sports memorabilia, or art, or sneakers, you don\u2019t lose all your money.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>If reading up on stocks and bonds isn&#8217;t really your thing, why not try forecasting the next big sneaker drop instead? Any Back to the Future fans in this corner of the interwebs? Here\u2019s an unpopular opinion: I think Biff was one savvy investor. In Back to the Future Part II, old Biff goes back [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":5397,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[3],"tags":[11,21,12,46],"post_authors":[81],"class_list":["post-5360","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articles","tag-art","tag-collectibles","tag-culture","tag-luxury-goods"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.1 (Yoast SEO v25.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hype Prophet: A Guide to Reselling Sneakers &amp; Streetwear | MoneyMade<\/title>\n<meta name=\"description\" content=\"If you&#039;re looking to make some cash flipping sneakers and reselling streetwear, you&#039;ve got to learn how to predict the hype.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hype Prophet: A Guide to Reselling Sneakers &amp; Streetwear\" \/>\n<meta property=\"og:description\" content=\"If you&#039;re looking to make some cash flipping sneakers and reselling streetwear, you&#039;ve got to learn how to predict the hype.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\" \/>\n<meta property=\"og:site_name\" content=\"MoneyMade\" \/>\n<meta property=\"article:published_time\" content=\"2021-09-17T20:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-06-03T14:03:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dustin O&#039;Halloran\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\"},\"author\":{\"name\":\"Dustin O'Halloran\",\"@id\":\"https:\/\/moneymade.io\/learn\/#\/schema\/person\/17e6958e1b252651d79ec9267f19b10a\"},\"headline\":\"Hype Prophet: A Guide to Reselling Sneakers &#038; Streetwear\",\"datePublished\":\"2021-09-17T20:00:00+00:00\",\"dateModified\":\"2025-06-03T14:03:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\"},\"wordCount\":1734,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/moneymade.io\/learn\/#organization\"},\"image\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png\",\"keywords\":[\"Art\",\"Collectibles\",\"Culture\",\"Luxury Goods\"],\"articleSection\":[\"Articles\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\",\"url\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\",\"name\":\"Hype Prophet: A Guide to Reselling Sneakers & Streetwear | MoneyMade\",\"isPartOf\":{\"@id\":\"https:\/\/moneymade.io\/learn\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png\",\"datePublished\":\"2021-09-17T20:00:00+00:00\",\"dateModified\":\"2025-06-03T14:03:54+00:00\",\"description\":\"If you're looking to make some cash flipping sneakers and reselling streetwear, you've got to learn how to predict the hype.\",\"breadcrumb\":{\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage\",\"url\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png\",\"contentUrl\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png\",\"width\":1200,\"height\":800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/moneymade.io\/learn\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/moneymade.io\/learn\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Hype Prophet: A Guide to Reselling Sneakers &#038; Streetwear\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/moneymade.io\/learn\/#website\",\"url\":\"https:\/\/moneymade.io\/learn\/\",\"name\":\"MoneyMade\",\"description\":\"Make Money Moves That Matter.\",\"publisher\":{\"@id\":\"https:\/\/moneymade.io\/learn\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/moneymade.io\/learn\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/moneymade.io\/learn\/#organization\",\"name\":\"MoneyMade\",\"url\":\"https:\/\/moneymade.io\/learn\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg\",\"contentUrl\":\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg\",\"width\":96,\"height\":96,\"caption\":\"MoneyMade\"},\"image\":{\"@id\":\"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/moneymade.io\/learn\/#\/schema\/person\/17e6958e1b252651d79ec9267f19b10a\",\"name\":\"Dustin O'Halloran\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/moneymade.io\/learn\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g\",\"caption\":\"Dustin O'Halloran\"},\"url\":\"https:\/\/moneymade.io\/learn\/author\/dustin\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Hype Prophet: A Guide to Reselling Sneakers & Streetwear | MoneyMade","description":"If you're looking to make some cash flipping sneakers and reselling streetwear, you've got to learn how to predict the hype.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/","og_locale":"en_US","og_type":"article","og_title":"Hype Prophet: A Guide to Reselling Sneakers & Streetwear","og_description":"If you're looking to make some cash flipping sneakers and reselling streetwear, you've got to learn how to predict the hype.","og_url":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/","og_site_name":"MoneyMade","article_published_time":"2021-09-17T20:00:00+00:00","article_modified_time":"2025-06-03T14:03:54+00:00","og_image":[{"width":1200,"height":800,"url":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Written by":"Dustin O'Halloran","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#article","isPartOf":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/"},"author":{"name":"Dustin O'Halloran","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/person\/17e6958e1b252651d79ec9267f19b10a"},"headline":"Hype Prophet: A Guide to Reselling Sneakers &#038; Streetwear","datePublished":"2021-09-17T20:00:00+00:00","dateModified":"2025-06-03T14:03:54+00:00","mainEntityOfPage":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/"},"wordCount":1734,"commentCount":0,"publisher":{"@id":"https:\/\/moneymade.io\/learn\/#organization"},"image":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png","keywords":["Art","Collectibles","Culture","Luxury Goods"],"articleSection":["Articles"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/","url":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/","name":"Hype Prophet: A Guide to Reselling Sneakers & Streetwear | MoneyMade","isPartOf":{"@id":"https:\/\/moneymade.io\/learn\/#website"},"primaryImageOfPage":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage"},"image":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage"},"thumbnailUrl":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png","datePublished":"2021-09-17T20:00:00+00:00","dateModified":"2025-06-03T14:03:54+00:00","description":"If you're looking to make some cash flipping sneakers and reselling streetwear, you've got to learn how to predict the hype.","breadcrumb":{"@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#primaryimage","url":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png","contentUrl":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45.png","width":1200,"height":800},{"@type":"BreadcrumbList","@id":"https:\/\/moneymade.io\/learn\/articles\/reselling-sneakers-streetwear-guide\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/moneymade.io\/learn\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/moneymade.io\/learn\/articles\/"},{"@type":"ListItem","position":3,"name":"Hype Prophet: A Guide to Reselling Sneakers &#038; Streetwear"}]},{"@type":"WebSite","@id":"https:\/\/moneymade.io\/learn\/#website","url":"https:\/\/moneymade.io\/learn\/","name":"MoneyMade","description":"Make Money Moves That Matter.","publisher":{"@id":"https:\/\/moneymade.io\/learn\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/moneymade.io\/learn\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/moneymade.io\/learn\/#organization","name":"MoneyMade","url":"https:\/\/moneymade.io\/learn\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/","url":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg","contentUrl":"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Copy-of-MoneyMade-Icon-Default.svg","width":96,"height":96,"caption":"MoneyMade"},"image":{"@id":"https:\/\/moneymade.io\/learn\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/person\/17e6958e1b252651d79ec9267f19b10a","name":"Dustin O'Halloran","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/moneymade.io\/learn\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e2490c84da8802839003ed599f49fe8d7c696422d58e7eeb5e57c6f920702ea1?s=96&d=mm&r=g","caption":"Dustin O'Halloran"},"url":"https:\/\/moneymade.io\/learn\/author\/dustin\/"}]}},"fig_blocks":[{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong><em>If reading up on stocks and bonds isn't really your thing, why not try forecasting the next big sneaker drop instead?<\/em><\/strong><\/p>\n","innerContent":["\n<p><strong><em>If reading up on stocks and bonds isn't really your thing, why not try forecasting the next big sneaker drop instead?<\/em><\/strong><\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/columns","attrs":[],"innerBlocks":[{"blockName":"core\/column","attrs":{"width":"10%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"80%"},"innerBlocks":[{"blockName":"core\/image","attrs":{"id":5397,"sizeSlug":"large","linkDestination":"none"},"innerBlocks":[],"innerHTML":"\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-1024x683.png\" alt=\"\" class=\"wp-image-5397\"\/><\/figure>\n","innerContent":["\n<figure class=\"wp-block-image size-large\"><img src=\"https:\/\/moneymade.io\/learn\/wp-content\/uploads\/2025\/05\/Money_Made_Finding_Hype_Main_Article1_MO_6cf6d89f45-1024x683.png\" alt=\"\" class=\"wp-image-5397\"\/><\/figure>\n"]}],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:80%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:80%\">",null,"<\/div>\n"]},{"blockName":"core\/column","attrs":{"width":"10%"},"innerBlocks":[],"innerHTML":"\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n","innerContent":["\n<div class=\"wp-block-column\" style=\"flex-basis:10%\"><\/div>\n"]}],"innerHTML":"\n<div class=\"wp-block-columns\">\n\n\n\n<\/div>\n","innerContent":["\n<div class=\"wp-block-columns\">",null,"\n\n",null,"\n\n",null,"<\/div>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Any Back to the Future fans in this corner of the interwebs?<\/p>\n","innerContent":["\n<p>Any Back to the Future fans in this corner of the interwebs?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Here\u2019s an unpopular opinion: I think Biff was one savvy investor.<\/p>\n","innerContent":["\n<p>Here\u2019s an unpopular opinion: I think Biff was one savvy investor.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In Back to the Future Part II, old Biff goes back to 1985 and gives an almanac containing the results of future sporting events to his younger self, who then uses it to get rich through sports betting.<\/p>\n","innerContent":["\n<p>In Back to the Future Part II, old Biff goes back to 1985 and gives an almanac containing the results of future sporting events to his younger self, who then uses it to get rich through sports betting.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Genius move, right?<\/p>\n","innerContent":["\n<p>Genius move, right?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Just imagine if you could travel back to 2019 and give your younger self the 2020 StockX Snapshot to predict the most profitable sneakers and streetwear to flip. For instance, the 2,264% premium Nike SB Dunk Low Grateful Dead Bears Orange.<\/p>\n","innerContent":["\n<p>Just imagine if you could travel back to 2019 and give your younger self the 2020 StockX Snapshot to predict the most profitable sneakers and streetwear to flip. For instance, the 2,264% premium Nike SB Dunk Low Grateful Dead Bears Orange.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Unfortunately, I don\u2019t have a DeLorean time machine I can lend you. Instead, we\u2019re going to cover everything you need to know to spot, cop and profit off the next big streetwear and sneaker drops.<\/p>\n","innerContent":["\n<p>Unfortunately, I don\u2019t have a DeLorean time machine I can lend you. Instead, we\u2019re going to cover everything you need to know to spot, cop and profit off the next big streetwear and sneaker drops.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>So lace up.<\/p>\n","innerContent":["\n<p>So lace up.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading\" id=\"h-get-in-on-the-ground-floor-of-sneaker-and-streetwear-reselling\">Get in on the ground floor of sneaker and streetwear reselling<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading\" id=\"h-get-in-on-the-ground-floor-of-sneaker-and-streetwear-reselling\">Get in on the ground floor of sneaker and streetwear reselling<\/h3>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Just a few decades ago, only a handful of insiders had the know-how and network to invest in sneakers and streetwear.<\/p>\n","innerContent":["\n<p>Just a few decades ago, only a handful of insiders had the know-how and network to invest in sneakers and streetwear.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>But with the rise of online communities, social media and marketplaces like StockX, today\u2019s sellers are just a button or DM away from turning their kicks into cash.<\/p>\n","innerContent":["\n<p>But with the rise of online communities, social media and marketplaces like StockX, today\u2019s sellers are just a button or DM away from turning their kicks into cash.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-fortunes-have-been-made-flipping-sneakers-and-streetwear\">Fortunes have been made flipping sneakers and streetwear<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-fortunes-have-been-made-flipping-sneakers-and-streetwear\">Fortunes have been made flipping sneakers and streetwear<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Sneakers in particular have been gobbling up most of the $15 billion fashion resale market. Not only was the global sneaker resale market valued at $6 billion just two years ago, it\u2019s projected to 5x to $30 billion by 2030.<\/p>\n","innerContent":["\n<p>Sneakers in particular have been gobbling up most of the $15 billion fashion resale market. Not only was the global sneaker resale market valued at $6 billion just two years ago, it\u2019s projected to 5x to $30 billion by 2030.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>So how much money can a sole trader (pun intended) make in this biz?<\/p>\n","innerContent":["\n<p>So how much money can a sole trader (pun intended) make in this biz?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In short: Millions. We\u2019re talking enough money piled up at your feet that if Bow Wow stood on it he\u2019d be taller than Shaq.<\/p>\n","innerContent":["\n<p>In short: Millions. We\u2019re talking enough money piled up at your feet that if Bow Wow stood on it he\u2019d be taller than Shaq.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Still skeptical? Let me introduce you to some of the names behind the numbers:<\/p>\n","innerContent":["\n<p>Still skeptical? Let me introduce you to some of the names behind the numbers:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Benjamin Kickz built a million-dollar marketplace called <em>Sneaker Don<\/em> by the ripe age of 16. I, on the other hand, was off somewhere chasing skirts around that same age. Not a good resale investment, I know.<\/li>\n","innerContent":["\n<li>Benjamin Kickz built a million-dollar marketplace called <em>Sneaker Don<\/em> by the ripe age of 16. I, on the other hand, was off somewhere chasing skirts around that same age. Not a good resale investment, I know.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>JV from <em>SixFigureSneakerhead<\/em> clears over $100K a year flipping sneakers. And get this: he crossed $10K per month just 4 months into it.<\/li>\n","innerContent":["\n<li>JV from <em>SixFigureSneakerhead<\/em> clears over $100K a year flipping sneakers. And get this: he crossed $10K per month just 4 months into it.<\/li>\n"]}],"innerHTML":"\n<ul class=\"wp-block-list\">\n\n<\/ul>\n","innerContent":["\n<ul class=\"wp-block-list\">",null,"\n\n",null,"<\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>But what does the average reseller\u2019s returns look like? According to StockX, more than half of all their listings sold for multiples of 1x \u2013 2x, while the average listing sells for a 1.48x retail multiple.<\/p>\n","innerContent":["\n<p>But what does the average reseller\u2019s returns look like? According to StockX, more than half of all their listings sold for multiples of 1x \u2013 2x, while the average listing sells for a 1.48x retail multiple.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>In other words, selling on StockX means you already have a 50% chance of doubling your money or at least breaking even. And if you\u2019re part of the unicorn club (1% of StockX sales), you might even fetch a 5x \u2013 10x premium.<\/p>\n","innerContent":["\n<p>In other words, selling on StockX means you already have a 50% chance of doubling your money or at least breaking even. And if you\u2019re part of the unicorn club (1% of StockX sales), you might even fetch a 5x \u2013 10x premium.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading\" id=\"h-how-hype-is-manufactured-in-sneakers-and-streetwear\">How hype is manufactured in sneakers and streetwear<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading\" id=\"h-how-hype-is-manufactured-in-sneakers-and-streetwear\">How hype is manufactured in sneakers and streetwear<\/h3>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Hypebeasts admire exclusivity above all else. And to satisfy this need, sneaker and streetwear brands rely on the \u201cdrop\u201d model. In other words, they intentionally understock items in a newly dropped collection. And like clockwork, hypebeasts all over the world wrestle to get their hands on the limited supply.<\/p>\n","innerContent":["\n<p>Hypebeasts admire exclusivity above all else. And to satisfy this need, sneaker and streetwear brands rely on the \u201cdrop\u201d model. In other words, they intentionally understock items in a newly dropped collection. And like clockwork, hypebeasts all over the world wrestle to get their hands on the limited supply.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>But exclusivity is only one tool in a sneaker or streetwear brand\u2019s hype machine. And no, runway modeling has no place here. Hype is built by:<\/p>\n","innerContent":["\n<p>But exclusivity is only one tool in a sneaker or streetwear brand\u2019s hype machine. And no, runway modeling has no place here. Hype is built by:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Regular drop schedules to feed the frenzy, like Supreme\u2019s famous Thursday morning 11 a.m. EST droplist.<\/li>\n","innerContent":["\n<li>Regular drop schedules to feed the frenzy, like Supreme\u2019s famous Thursday morning 11 a.m. EST droplist.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Intentional leaks that get fans to line up outside of stores, spread the word offline and on their social media accounts.<\/li>\n","innerContent":["\n<li>Intentional leaks that get fans to line up outside of stores, spread the word offline and on their social media accounts.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Collaborations with celebrities, musicians and other popular brands, oftentimes luxury houses.<\/li>\n","innerContent":["\n<li>Collaborations with celebrities, musicians and other popular brands, oftentimes luxury houses.<\/li>\n"]}],"innerHTML":"\n<ul class=\"wp-block-list\">\n\n\n\n<\/ul>\n","innerContent":["\n<ul class=\"wp-block-list\">",null,"\n\n",null,"\n\n",null,"<\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Last but not least: variety. Variety is the cousin of exclusivity, and helps sustain high demand. This might have to do with the fact that our collective attention spans are shorter than they\u2019ve ever been.<\/p>\n","innerContent":["\n<p>Last but not least: variety. Variety is the cousin of exclusivity, and helps sustain high demand. This might have to do with the fact that our collective attention spans are shorter than they\u2019ve ever been.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Where was I again?<\/p>\n","innerContent":["\n<p>Where was I again?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Oh yeah, variety. Streetwear brands don\u2019t just peddle clothes and sneakers. All items and experiences are fair game, from money guns and bricks to performance art and fast food.<\/p>\n","innerContent":["\n<p>Oh yeah, variety. Streetwear brands don\u2019t just peddle clothes and sneakers. All items and experiences are fair game, from money guns and bricks to performance art and fast food.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Anyone interested in a Supreme \u00d7 John Wick pencil?<\/p>\n","innerContent":["\n<p>Anyone interested in a Supreme \u00d7 John Wick pencil?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading\" id=\"h-so-how-do-you-spot-the-next-big-sneaker-and-streetwear-drops\">So how do you spot the next big sneaker and streetwear drops?<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading\" id=\"h-so-how-do-you-spot-the-next-big-sneaker-and-streetwear-drops\">So how do you spot the next big sneaker and streetwear drops?<\/h3>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Like all other forms of investing, finding the year\u2019s hottest sneakers to flip and figuring out the best streetwear brands to resell is a matter of buying low and selling high. Sounds simple enough, but the challenge here is:<\/p>\n","innerContent":["\n<p>Like all other forms of investing, finding the year\u2019s hottest sneakers to flip and figuring out the best streetwear brands to resell is a matter of buying low and selling high. Sounds simple enough, but the challenge here is:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":{"ordered":true},"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Finding items that will likely command high premiums<\/li>\n","innerContent":["\n<li>Finding items that will likely command high premiums<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Buying them at or near retail value<\/li>\n","innerContent":["\n<li>Buying them at or near retail value<\/li>\n"]}],"innerHTML":"\n<ol class=\"wp-block-list\">\n\n<\/ol>\n","innerContent":["\n<ol class=\"wp-block-list\">",null,"\n\n",null,"<\/ol>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>So how do you know what to buy when you\u2019re just getting started?<\/p>\n","innerContent":["\n<p>So how do you know what to buy when you\u2019re just getting started?<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-the-drivers-of-streetwear-and-sneaker-resale-value\">The drivers of streetwear and sneaker resale value<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-the-drivers-of-streetwear-and-sneaker-resale-value\">The drivers of streetwear and sneaker resale value<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>There are a bunch of factors that influence high premiums, but the key ones are:<\/p>\n","innerContent":["\n<p>There are a bunch of factors that influence high premiums, but the key ones are:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Supply<\/strong>: The most important factor by far. Streetwear and sneakers that were produced in limited numbers sell out fast, causing prices to lift off like the Starman in Elon Musk\u2019s Tesla Roadster.<\/li>\n","innerContent":["\n<li><strong>Supply<\/strong>: The most important factor by far. Streetwear and sneakers that were produced in limited numbers sell out fast, causing prices to lift off like the Starman in Elon Musk\u2019s Tesla Roadster.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Brand collabs:<\/strong> While high-profile brands and limited collabs are safer bets, purely focusing on name recognition can be a bit hit (Nike \u00d7 Off-White) and miss (adidas \u00d7 Pharrell).<\/li>\n","innerContent":["\n<li><strong>Brand collabs:<\/strong> While high-profile brands and limited collabs are safer bets, purely focusing on name recognition can be a bit hit (Nike \u00d7 Off-White) and miss (adidas \u00d7 Pharrell).<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Time since release:<\/strong> StockX data shows that many hyped releases follow a price curve, where prices are at their highest before a release, drop sharply right after release and then steadily climb back to their early highs. Keep this in mind to make sure you\u2019re not the last one left holding the bag.<\/li>\n","innerContent":["\n<li><strong>Time since release:<\/strong> StockX data shows that many hyped releases follow a price curve, where prices are at their highest before a release, drop sharply right after release and then steadily climb back to their early highs. Keep this in mind to make sure you\u2019re not the last one left holding the bag.<\/li>\n"]}],"innerHTML":"\n<ul class=\"wp-block-list\">\n\n\n\n<\/ul>\n","innerContent":["\n<ul class=\"wp-block-list\">",null,"\n\n",null,"\n\n",null,"<\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Here are some supporting factors:<\/p>\n","innerContent":["\n<p>Here are some supporting factors:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Men\u2019s vs women\u2019s:<\/strong> Men\u2019s sneakers tend to have higher resale value than women\u2019s.<\/li>\n","innerContent":["\n<li><strong>Men\u2019s vs women\u2019s:<\/strong> Men\u2019s sneakers tend to have higher resale value than women\u2019s.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Size:<\/strong> Rare sizes (e.g. 4.5 for men and size 11.5 for women) command higher premiums.<\/li>\n","innerContent":["\n<li><strong>Size:<\/strong> Rare sizes (e.g. 4.5 for men and size 11.5 for women) command higher premiums.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li><strong>Colors:<\/strong> Rare colorways tend to perform better.<\/li>\n","innerContent":["\n<li><strong>Colors:<\/strong> Rare colorways tend to perform better.<\/li>\n"]}],"innerHTML":"\n<ul class=\"wp-block-list\">\n\n\n\n<\/ul>\n","innerContent":["\n<ul class=\"wp-block-list\">",null,"\n\n",null,"\n\n",null,"<\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-spotting-trends-and-getting-in-early\">Spotting trends and getting in early<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-spotting-trends-and-getting-in-early\">Spotting trends and getting in early<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>While no one can predict the next big drops with 100% accuracy, there are a few ways to spot them earlier than most.<\/p>\n","innerContent":["\n<p>While no one can predict the next big drops with 100% accuracy, there are a few ways to spot them earlier than most.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>News:<\/strong> Religiously follow fashion publications (<em>Hypebeast, HighSnobiety, The Drop Date<\/em> etc) to stay on top of new announcements. Also consider how other industries like art, film, music and sports might influence streetwear. This might help you get in early on the next unexpected collaboration, like the IKEA \u00d7 Off-White \u201cKeep Off\u201d rug that\u2019s currently selling at a 295% premium.<\/p>\n","innerContent":["\n<p><strong>News:<\/strong> Religiously follow fashion publications (<em>Hypebeast, HighSnobiety, The Drop Date<\/em> etc) to stay on top of new announcements. Also consider how other industries like art, film, music and sports might influence streetwear. This might help you get in early on the next unexpected collaboration, like the IKEA \u00d7 Off-White \u201cKeep Off\u201d rug that\u2019s currently selling at a 295% premium.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Community:<\/strong> Immerse yourself in streetwear and sneaker communities, both online and offline. Before the pandemic, you could hit up events like SneakerCon to see what\u2019s hype in real life.<\/p>\n","innerContent":["\n<p><strong>Community:<\/strong> Immerse yourself in streetwear and sneaker communities, both online and offline. Before the pandemic, you could hit up events like SneakerCon to see what\u2019s hype in real life.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Social media:<\/strong> Follow retailers, publications and influencers on social media, particularly Twitter and Instagram.<\/p>\n","innerContent":["\n<p><strong>Social media:<\/strong> Follow retailers, publications and influencers on social media, particularly Twitter and Instagram.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>By following owners, designers, PR people to store managers and sales associates, you\u2019ll know about hot drops ahead of time. Ronnie Fieg, for instance, has been known to tweet about Kith drops earlier than the official brand account.<\/p>\n","innerContent":["\n<p>By following owners, designers, PR people to store managers and sales associates, you\u2019ll know about hot drops ahead of time. Ronnie Fieg, for instance, has been known to tweet about Kith drops earlier than the official brand account.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p><strong>Marketplaces:<\/strong> You can calculate the profit potential of an upcoming release on marketplaces like eBay and StockX by looking at the resale history of similar or related items.<\/p>\n","innerContent":["\n<p><strong>Marketplaces:<\/strong> You can calculate the profit potential of an upcoming release on marketplaces like eBay and StockX by looking at the resale history of similar or related items.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>StockX even lets you monitor the demand and early sales for certain items before they\u2019re officially released. You can use this data to identify the rare sizes or colorways, so you can get away with charging higher premiums.<\/p>\n","innerContent":["\n<p>StockX even lets you monitor the demand and early sales for certain items before they\u2019re officially released. You can use this data to identify the rare sizes or colorways, so you can get away with charging higher premiums.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading\" id=\"h-how-to-resell-sneakers-and-streetwear-on-stockx-and-other-resale-marketplaces\">How to resell sneakers and streetwear on StockX and other resale marketplaces<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading\" id=\"h-how-to-resell-sneakers-and-streetwear-on-stockx-and-other-resale-marketplaces\">How to resell sneakers and streetwear on StockX and other resale marketplaces<\/h3>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Every reseller has their own strategy: some people invest in a few limited releases and sit on them for months as they appreciate, while others prefer to move high volumes at slimmer margins.<\/p>\n","innerContent":["\n<p>Every reseller has their own strategy: some people invest in a few limited releases and sit on them for months as they appreciate, while others prefer to move high volumes at slimmer margins.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Some of the best marketplaces and stores today are StockX, GOAT, Flight Club and Kick Game. Many resellers opt to use these middlemen because they get your product out in front of millions of buyers, which is especially useful if you don\u2019t have a large network or following. They also authenticate sneakers and streetwear, so that buyers can rest easy at night knowing they didn\u2019t blow their money on fakes.<\/p>\n","innerContent":["\n<p>Some of the best marketplaces and stores today are StockX, GOAT, Flight Club and Kick Game. Many resellers opt to use these middlemen because they get your product out in front of millions of buyers, which is especially useful if you don\u2019t have a large network or following. They also authenticate sneakers and streetwear, so that buyers can rest easy at night knowing they didn\u2019t blow their money on fakes.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Selling your sneakers or streetwear on StockX is a simple, 6-step process:<\/p>\n","innerContent":["\n<p>Selling your sneakers or streetwear on StockX is a simple, 6-step process:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":{"ordered":true},"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Create an account.<\/li>\n","innerContent":["\n<li>Create an account.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Search for the product you want to sell.<\/li>\n","innerContent":["\n<li>Search for the product you want to sell.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Set the price you\u2019d like to sell your item for with an \u201cAsk\u201d, or select \u201cSell Now\u201d on the product page to immediately sell your item at the highest Bid.<\/li>\n","innerContent":["\n<li>Set the price you\u2019d like to sell your item for with an \u201cAsk\u201d, or select \u201cSell Now\u201d on the product page to immediately sell your item at the highest Bid.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>If you placed an Ask, then your item will be sold once it matches with a Bid.<\/li>\n","innerContent":["\n<li>If you placed an Ask, then your item will be sold once it matches with a Bid.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Ship the sold item to StockX within two business days.<\/li>\n","innerContent":["\n<li>Ship the sold item to StockX within two business days.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Once your items are received and authenticated by StockX, they release your payout. Do advise people to grab their umbrellas before you make it rain in the club.<\/li>\n","innerContent":["\n<li>Once your items are received and authenticated by StockX, they release your payout. Do advise people to grab their umbrellas before you make it rain in the club.<\/li>\n"]}],"innerHTML":"\n<ol class=\"wp-block-list\">\n\n\n\n\n\n\n\n\n\n<\/ol>\n","innerContent":["\n<ol class=\"wp-block-list\">",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"\n\n",null,"<\/ol>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":3},"innerBlocks":[],"innerHTML":"\n<h3 class=\"wp-block-heading\" id=\"h-other-ways-to-make-money-in-the-sneaker-and-streetwear-resale-market\">Other ways to make money in the sneaker and streetwear resale market<\/h3>\n","innerContent":["\n<h3 class=\"wp-block-heading\" id=\"h-other-ways-to-make-money-in-the-sneaker-and-streetwear-resale-market\">Other ways to make money in the sneaker and streetwear resale market<\/h3>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Outside of reselling, here\u2019s a short list of other creative ways to make a profit in this game.<\/p>\n","innerContent":["\n<p>Outside of reselling, here\u2019s a short list of other creative ways to make a profit in this game.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-1-build-a-bot-to-do-your-bidding\">1. Build a bot to do your bidding<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-1-build-a-bot-to-do-your-bidding\">1. Build a bot to do your bidding<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Sneaker bots are programs that automate the online checkout process. And while sneaker companies do their best to combat bots (with raffle-only releases for example), it has become damn near impossible to cop new online drops without one. Talk about selling shovels in a gold rush. These bots can cost upwards of $500.<\/p>\n","innerContent":["\n<p>Sneaker bots are programs that automate the online checkout process. And while sneaker companies do their best to combat bots (with raffle-only releases for example), it has become damn near impossible to cop new online drops without one. Talk about selling shovels in a gold rush. These bots can cost upwards of $500.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-2-bring-the-heat-with-a-cook-group\">2. Bring the heat with a cook group<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-2-bring-the-heat-with-a-cook-group\">2. Bring the heat with a cook group<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Cook groups are online communities (mostly on Discord) that provide their members with exclusive information on drops and access to tools like sneaker bots. They cost anywhere from $5 to $90\/month. Some well-known cook groups include Polar Chefs, Winner\u2019s Circle and Steady Soles.<\/p>\n","innerContent":["\n<p>Cook groups are online communities (mostly on Discord) that provide their members with exclusive information on drops and access to tools like sneaker bots. They cost anywhere from $5 to $90\/month. Some well-known cook groups include Polar Chefs, Winner\u2019s Circle and Steady Soles.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-3-get-paid-to-buy-checks-and-stripes\">3. Get paid to buy checks and stripes<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-3-get-paid-to-buy-checks-and-stripes\">3. Get paid to buy checks and stripes<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Due to retailers limiting each buyer to a single pair, a reseller might offer to pay you to order a sneaker on their behalf. Not the most lucrative gig on this list, but it\u2019s easy money.<\/p>\n","innerContent":["\n<p>Due to retailers limiting each buyer to a single pair, a reseller might offer to pay you to order a sneaker on their behalf. Not the most lucrative gig on this list, but it\u2019s easy money.<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/heading","attrs":{"level":4},"innerBlocks":[],"innerHTML":"\n<h4 class=\"wp-block-heading\" id=\"h-4-tired-of-drops-then-buy-the-stocks\">4. Tired of drops? Then buy the stocks<\/h4>\n","innerContent":["\n<h4 class=\"wp-block-heading\" id=\"h-4-tired-of-drops-then-buy-the-stocks\">4. Tired of drops? Then buy the stocks<\/h4>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>If you\u2019re looking for something more passive that doesn\u2019t involve buying and selling drops, building software, or managing a community, then these are the next best options:<\/p>\n","innerContent":["\n<p>If you\u2019re looking for something more passive that doesn\u2019t involve buying and selling drops, building software, or managing a community, then these are the next best options:<\/p>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/list","attrs":[],"innerBlocks":[{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Owning the hype machine itself. You can do this by buying stock in big companies like Nike and Adidas.<\/li>\n","innerContent":["\n<li>Owning the hype machine itself. You can do this by buying stock in big companies like Nike and Adidas.<\/li>\n"]},{"blockName":"core\/list-item","attrs":[],"innerBlocks":[],"innerHTML":"\n<li>Becoming a fractional owner of some of the world\u2019s most valuable sneakers, like the 1985 Air Jordan 1 Chicago w\/Black Sole, via collectible investing apps like Public and Rares. There\u2019s no need to pay a small fortune for these drops. You can start buying and selling shares for as little as $10.<\/li>\n","innerContent":["\n<li>Becoming a fractional owner of some of the world\u2019s most valuable sneakers, like the 1985 Air Jordan 1 Chicago w\/Black Sole, via collectible investing apps like Public and Rares. There\u2019s no need to pay a small fortune for these drops. You can start buying and selling shares for as little as $10.<\/li>\n"]}],"innerHTML":"\n<ul class=\"wp-block-list\">\n\n<\/ul>\n","innerContent":["\n<ul class=\"wp-block-list\">",null,"\n\n",null,"<\/ul>\n"]},{"blockName":null,"attrs":[],"innerBlocks":[],"innerHTML":"\n\n","innerContent":["\n\n"]},{"blockName":"core\/paragraph","attrs":[],"innerBlocks":[],"innerHTML":"\n<p>Alternative assets like collectibles\u2014and basically anything other than stocks and bonds\u2014also offer the benefit of diversification. In other words, if stocks tank but you\u2019re also investing in sports memorabilia, or art, or sneakers, you don\u2019t lose all your money.<\/p>\n","innerContent":["\n<p>Alternative assets like collectibles\u2014and basically anything other than stocks and bonds\u2014also offer the benefit of diversification. In other words, if stocks tank but you\u2019re also investing in sports memorabilia, or art, or sneakers, you don\u2019t lose all your money.<\/p>\n"]}],"_links":{"self":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts\/5360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/comments?post=5360"}],"version-history":[{"count":0,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/posts\/5360\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/media\/5397"}],"wp:attachment":[{"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/media?parent=5360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/categories?post=5360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/tags?post=5360"},{"taxonomy":"post_authors","embeddable":true,"href":"https:\/\/moneymade.io\/learn\/wp-json\/wp\/v2\/post_authors?post=5360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}