Nice. And for these investors, particularly more traditionally oriented investors, what kind of a role do you see adding precious metals to their portfolio playing in the long run?
Gold has a very limited supply. There's only enough gold in the whole world to fit in two and a half Olympic size swimming pools. And if you think about all the demand by central banks in the last 10 years, I mean, every large country has been buying gold—Russia, China, a lot of European countries, Great Britain. They're buying gold in bulk as a hedge against their paper money. It's a very strong staple of their portfolios. So you have those buyers that are long-term holders, and they have no reason to sell. And then, in the last 10 years, the industrial uses for gold have really grown.
So it has something unique in that it can be used as a currency, it can be used as a hedge or insurance, but then it also has industrial uses. So that makes it a very unique metal in the market. And I think that's part of the reason that the demand has been really high and the projections this year...I've never seen projections this aggressive by BlackRock or Bank of America. I mean, typically companies that wouldn't project gold to do what they think it's gonna do. BlackRock predicted $2,180 this year, and at the beginning of the pandemic, Bank of America predicted gold hitting $3,000 an ounce. These are very aggressive projections, and these are from places that typically would recommend other investments, not gold. So we've seen a big shift, and even financial advisors now are calling us and recommending clients to us because they believe that having some physical gold is a good thing. I think there's been a big shift from where it was when I started 12 or 13 years ago where it was still sort of seen as fringe, or maybe not something as important as it is today.