Groundfloor logo

Groundfloor

Real estate debt investing for non-accredited investors

real estateprivate credit
Founded 2013Regulation Reg A+
Min Investment
$10
Target Return
8–12%Annualized
Annual Fee
2%of AUM
Liquidity
6–18 months
Accredited
NoOpen to all

Pros & Cons

Pros

  • No accreditation required
  • Low $10 minimum
  • Short loan terms
  • High yields

Cons

  • Default risk
  • Illiquid during term
  • Riskier borrowers
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The Brief

MoneyMade Verdict

Groundfloor is one of the few legitimate real estate debt platforms open to non-accredited investors, offering short-term loan exposure with advertised historical returns around 10%—but loan defaults, illiquidity, and limited secondary market access are real risks that conservative investors should weigh carefully before deploying capital.

Groundfloor is an Atlanta-based real estate investing platform founded in 2013 by Brian Dally and Nick Bhargava. It went live in 2015 as the first Reg A+ qualified platform to allow non-accredited investors to participate directly in short-term, high-yield real estate debt investments — historically an asset class available only to institutional lenders and ultra-high-net-worth investors. As of early 2026, Groundfloor has facilitated over $1.7 billion in residential real estate loans across 3,500+ properties, paying out more than $125 million in interest to its community of 250,000+ investors.

The platform operates on a loan-by-loan model: each property is a separate offering, typically funding fix-and-flip or bridge loans for residential real estate investors. Investor capital is pooled to fund each loan, and investors earn interest payments monthly at rates ranging from 6% to 14% APR depending on the loan's risk grade (Groundfloor rates each loan A through G). Loans are short-term, typically 6–12 months, and investors can build a portfolio of dozens of loans with a $10 minimum per loan and no overall account minimum. Groundfloor also operates a newer Stairs by Groundfloor app that auto-allocates capital across loans at 4%–6% floor rates — a more passive, savings-like experience compared to the main platform.

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Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
Groundfloor logoGroundfloor$108–12%2% servicing fee6–18 monthsNo
Doorvest logoDoorvest8–12%Management fee5+ yearsNo
LendingClub logoLendingClub4–7%No fee on savingsDaily (savings)No
Automation Finance logoAutomation Finance10–15%Management fee12–36 monthsYes
Edly logoEdly8–12%Platform fee2–4 yearsYes
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