Hard Assets Alliance

Hard Assets Alliance

Hard Assets Alliance

Hard Assets Alliance

Invest in physical gold & silver the smart, secure way. Buy & sell 24x7, for storage in a global vault network or shipped worldwide. Join over 30,000 investors who entrust Hard Assets Alliance with more than $2.5 billion in assets.

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Asset Class Return30d

#5 Rank

In Gold30d


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Historically, gold has helped protect portfolios from inflation, market corrections, and other volatility. As one of the best performing asset classes of the 21st century so far, and a core holding of just about every major bank and government on earth, with a market cap north of $10 trillion, gold is widely recognized as an important component in any long term investor’s portfolio.


Hard Assets Alliance (HAA) makes investing in gold simple—it works like a brokerage account. Set up your account and fund it in just minutes. Then you can buy & sell precious metals around the clock, delivered to you globally or stored at one of their fully integrated vaults worldwide, in just a few clicks with their easy to use app.


You're investing in true physical gold, silver and other precious metals by purchasing whole coins and bars for allocated storage, in your name only. With an HAA account, you can:

  • Store your assets in fully integrated vaults, operated by the world’s top names in security (Brinks, Loomis, and Malc-Amit) at locations around the world, and independently audited & insured at all times.
  • Take delivery of your metals at any time with just a few clicks.


Additionally, you don’t have to try to time the markets, or worry about missing an opportunity while you save up enough to benefit from the low premiums of larger format bars or coins. Use HAA’s MetalStream automatic investment program to make regular purchases of gold and silver: Make once-monthly investments in the bars or coins you pick, building up fractional shares over time. Enjoy the same price as buying whole items with no added fees. As you accumulate bars and coins, they are automatically moved to allocated storage in your name and available for delivery when/if you choose. Invest as little as $25/month, automatically, from your account balance or deposited from your bank. Sell your whole or fractional holdings at any time. With MetalStream, you can dollar cost average into precious metals over time, saving for yourself, or for the next generation, in real money.

Things to Know

  • You make money on


  • Fees


  • Min Investment


  • Payout frequency

    Asset sold

  • Term of investment

    60+ months

  • Target Return


  • Liquidity


  • Open to

    All Investors

  • Mobile Application

    iOS, Android

Top Perks

  • Simple bullion ownership: 24/7 app/online access

  • Investments safe 24/7 in top-rated, insured vaults

  • Solutions: IRA benefits, flexible accounts, more

See inside MoneyMade’s 6-figure multi-asset portfolio


12+ Assets

50+ Platforms

4yr+ Returns

How you make money

When you invest in gold with Hard Assets Alliance, it is liquid. You can buy or sell physical gold in seconds as easily as buying a stock. Or you can request delivery any time. After all, gold is both portable and universally accepted around the world.


Hard Assets Alliance offers five different solutions to invest in gold: 

  1. Tax-advantaged investing: reduce taxes and save for retirement with a physical gold IRA
  2. Dollar-cost averaging: set up auto-invest with MetalStream and accumulate physical gold over time
  3. Hedge your business: put gold to work in your corporate treasury
  4. Protect your family for generations: give the gift of gold in an estate or trust
  5. Invest on your terms: choose the freedom of a standard account to take profits or delivery any time


No matter how you invest, every solution is available at your fingertips on the Hard Assets Alliance app or log in via your browser. 

How Hard Assets Alliance makes money

Prices on Hard Assets Alliance are 100% transparent. When you purchase from HAA, they embed a small transaction fee in the price you are quoted, so you can compare their price to that from any other gold dealer. Unlike other dealers who claim to charge low fees but are selling just paper gold commitments, or padding their spot prices to hide a fee, HAA makes everything clear in the price of the coin or bar, so you can comparison-shop with ease. 


If you choose to store with HAA at one of their integrated, independently operated vaults, they also charge a small fee for that storage, comparable to the price you’d pay for an ETF except you’re getting pure, physical exposure.

Is it safe?

Hard Assets Alliance was started over a decade ago by long-time investing professionals who saw the potential in gold, but also saw a lot of shortcomings in the gold industry. They set out to make true physical gold a first-class financial asset. To accomplish this, they had to make it electronically traded, in a competitive marketplace, with good price discovery and a best-execution guarantee. The gold needed to be liquid like a stock or bond, stored in the institutional class third-party vaults… all without the compromises of ETFs and fractional bar schemes. This way they could be an agent for our customers, and make zero compromises while protecting their wealth. The company has now grown to over 50 employees and Hard Assets Alliance's platform is now the standard for the world’s largest wealth managers, providing real, physical precious metals to their clients, for independent registered investment advisors large and small, and for our direct customers here on Hard Assets Alliance.

  • Established


  • Country Available


  • Assets Managed


How You’re Taxed

Capital Gains

Capital Gains

Income Tax

Income Tax

Gold investments are classified as ‘collectibles’. Gains on gold held for one year or less are taxed as ordinary income—the same tax treatment as short-term capital gains (STCGs). Gains on gold held more than one year are taxed as long-term capital gains, except the maximum tax rate is 28%. Like physical gold, gold ETFs, traded on the stock market are taxed as collectibles (vs being taxed like stocks, which are subject to the long-term capital gains rate—typically 15% or 20%)


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