Fine wine as an asset class has consistently produced better returns than the S&P 500 for the last 30+ years. Buy and sell investment grade wines on Vinovest.

Investment risk


Min investment


Target return

12.4% - 16.6%



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Vinovest is an online platform that lets you invest in fine wines easily. Vinovest chooses investment grade wines and authenticates, stores, and sells them for you. And, if you’d like to take a sip out of your favorite fine wine, they’ll even ship it to you.

Why Invest

  • Wine outperformed the S&P 500 by 1,000% over the last 20 years
  • 13.6% annualized returns over past 15 years
  • Request a bottle in your portfolio to be delivered to you so you can drink and enjoy it

How you make money

Just as with value stocks, returns are made from asset appreciation and the sale of wines in your portfolio (a process which Vinovest manages). Vinovest’s average five-year historical back-tested return with a moderate risk tolerance is 12.40% net of fees and 16.60% with the aggressive plan. The annualized return of fine wine as an asset class over the last 15 years is 13.6%, outperforming the S&P 500. This implies consistent growth, even during economic downturns, making wine a stable asset class. You can also sell wines from your investment portfolio at any time if you want to increase your cash flow or invest in new wines. Vinovest finds the highest price buyer in their network and transfers your wines to the buyer. Furthermore, you can actually request a bottle from your portfolio be delivered to you to drink.

How Vinovest makes money

Vinovest charges a fixed annual fee of 2.85% (2.5% for a portfolio above $50,000). This fee will be charged on a monthly prorated basis based on the total asset value of your portfolio. This fee covers wine buying, authentication or wine fraud detection, storage, a full insurance policy at market value, portfolio management, and fine wine selling. The auto-invest feature will lower your fee from 2.85% to 2.7%, and from 2.5% to 2.4% (a 5% discount across both plans).

Is it safe?

Vinovest has a robust insurance policy that offers replacement at full market value in cases of breakage or theft. They also maintain direct relationships with wineries and trusted industry partners to ensure the authenticity and provenance of every bottle they purchase. Their state-of-the-art storage facilities will keep your wines in perfect aging conditions. Vinovest is committed to providing their customers with a great investing experience, so they even have a satisfaction guarantee. If you are not completely satisfied with your Vinovest account for any reason, they will do everything they can to make it right, up to and including waiving Vinovest’s management fees for the next 90 days.

Vinovest is an investment market like any other, so be aware that prices can go down as well as up. The quality of wine is not static. Investing in wine typically lacks liquidity (however Vinovest has provided options to liquidate). Counterfeiting of investment-grade wines is an industry problem, however Vinovest's insurance covers you for this.

Things to know

  • You make money onValue
  • Fees2.85%
  • Payout frequencyAsset sold
  • Term of investment36+ months
  • LiquidityModerate
  • Open toAll Investors


  • Country availabilityWorldwide
  • Assets under managementUnknown
  • Established2019
  • Mobile ApplicationIOS, Android

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Any references to past performance, regarding financial markets or otherwise, do not indicate or guarantee future results.

Forward-looking statements, including without limitations investment outcomes and projections, are hypothetical and educational in nature. The results of any hypothetical projections can and may differ from actual investment results had the strategies been deployed in actual securities accounts.


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