Rich Dudes│How Bob Menery Went From Caddie to Social Media Millionaire
From living in his car to becoming a viral sensation and earning $1.2 million with the Nelk Boys, the Bob Menery net worth story is a true testament to what hard work and determination can achieve.
Updated Apr 1, 2023
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Bob Menery is a million-dollar man—and it's not because he won the lottery or made a huge stock market sale. No, the social media influencer (you know, the one with that unmistakable golden voice) went from sleeping in his car as a caddie at Wilshire Country Club and clinging to the last glimmer of hope to becoming a wealthy internet-famous millionaire.
Menery was also involved in the Full Send empire, where he was paid $1.2 million for 10 months of work on the podcast.
Through determination and hard work, Menery's luck eventually changed and the rest, as they say, is history. Since a certain clip of his went viral, Menery's net worth has skyrocketed to $5 million as of 2023. Who would have thought that such a small event would change his life drastically?
Bob Menery has achieved success as a shouter of wild sports parodies, a funnyman, and an Insta-famous personality. He's the star of the Buffalo Wild Wings commercial and has been featured in television series. He even calls the Salt Lake Eagles home games in the indoor football league. And somehow, Bob invents hilarity while talking about sports.
Bob Menery net worth at a glance
June 10, 1987
American born in North Andover, Massachusetts
Became a millionaire at
Podcaster, comedian, influencer
Sources of wealth
Podcasting, Nelk Boys, Instagram, merch
eCommerce, social media
How Bob Menery made his money
How Bob Menery made his money
Bob Menery’s net worth has skyrocketed to a staggering $5 million as of 2023. The source of his wealth? His career as an Instagram Influencer, sportscaster, and podcast host.
The majority of Bob's income is derived from his social media presence (Instagram mostly), brand endorsements, and his own merchandise. He sells hoodies, t-shirts, and other accessories through his clothing line, and charges a significant amount for performing stand-up acts.
It all started back in North Andover high school when Menery developed a passion for sports commentary and started entertaining his friends with his unique style of sportscasting. Little did he know that the great voice he acquired after hitting puberty would be the source of his income.
Menery decided to kickstart his acting career by taking acting classes at New York Film School at age 23 in order to pursue his dream of making it in show business. Unfortunately, he has yet to make his acting debut, but got a job as a caddie at Los Angeles’s Wilshire Country Club.
For four to five years, he carried golf clubs for the likes of Aaron Rodgers, earning between $1,500 and $3,000 per week. All through those years, Menery had no savings and had overdrawn $700 from his account.
When Menery's friend moved to Texas, he was left homeless and had to live in his car until another friend noticed his plight and helped him return to Boston. It was then that he was offered a role as an extra in a Mike Constantino music video.
After the video shoot, he caught the attention of David Justin, who recorded him talking and posted it on the internet. That video went viral and within a day—Menery had reached 10,000 followers on Instagram and became an overnight sensation. He returned from a golf tournament the next day to find he had missed 317 calls after leaving his phone in his car.
Soon offers started pouring in from networks and brands wanting to use his voice. He then got invited to call a game for the Salt Lake Screaming Eagles who were playing in the Indoor Football League, an opportunity which made Bob Menery even more popular.
Since then, Menery has built up an impressive 3.3 million Instagram followers and uses the platform to promote brands for a fee. He also signed a three-year deal with Buffalo Wild Wings and co-hosted (and since departed from) the Full Send Podcast along with Kyle Forgeard and the Nelk Boys.
Thanks to his hard work and entrepreneurial spirit, Bob Menery's net worth has catapulted to over $5 million. He continues to look for new ways to make money and expand his influence, so it looks like his wealth is on the up and up.
How Bob Menery invests
How Bob Menery invests
The American Instagram star and successful sportscaster has diverse sources of income, including his social media presence, Instagram page, and merchandise sales. He has his own clothing line and charges a hefty fee for his stand-up acts.
Bob Menery was part of the popular YouTube group NELK Boys and was instrumental in launching their Full Send Podcast. He helped bring on big names like Dana White, Tori Lanez, Shaquille O'Neal, and even former President Donald Trump in his first few weeks as host.
Menery is no longer associated with Nelk Boys due to a falling out.
Additionally, Menery makes money from brand partnerships and sponsored ads placed on his podcast. With over three million loyal followers on Instagram, it’s likely that Menery makes more than the average influencer.
Social media influencing
Bob Menery has invested his time and effort into Instagram and has been greatly rewarded for it. He uploaded his first Instagram video in July 2017, which quickly went viral and earned 131,000 likes. Since then, his page has grown to over three million followers.
With his large following, Bob is able to promote brands through sponsored posts on his Instagram account for a fee. Generally, brands pay $10 for every 1000 followers per post promoting them, meaning Bob can make up to $30,000 per post. This has been his main source of income and is a testament to how profitable investing in social media can be.
With an expected market size of over $21.1 billion in 2023—up from $16.4 billion in 2022, influencer marketing looks like a promising venture in the future.
Marketers are anticipated to continue favoring Instagram for their influencer campaigns, with 76.7% of marketers relying on this platform in 2023. TikTok, on the other hand, is growing quickly in popularity and is predicted to be used for influencer campaigns by 50% of marketers.
Instagram's enduring popularity is predicted by many to remain through to 2024. One of the key factors that is pushing TikTok's growth is its high average influencer engagement rate, which surpasses its competitors, YouTube and Instagram.
Podcasting and merchandise
Bob Menery has invested in podcasting over years using YouTube and other digital media platforms to distribute content.
He has a self-titled YouTube channel with over 113,000 subscribers and over 1 million views as well as 1.1 million followers on Facebook. Based on those numbers, Menery can earn up to $2,500 per sponsored YouTube video and around $27,500 per sponsored Facebook post.
Menery currently hosts the Zapped and Ripper Magoos podcasts. He hasn't dropped a Zapped podcast since November 2020—seems like he could rake in more dough with a little fresh content. Unless he's just too busy counting all his cash from 2020, of course.
Menery was also involved in the Full Send empire, where he was paid $1.2 million for 10 months of work on the podcast. He was making $7,500 per episode and receiving 50% of all podcast merchandise revenue, as well as 30% of all ad revenue.
All of his travel expenses were also covered, which included first-class air travel and 5-star hotels. But without ownership of the Full Send Podcast or equity in NELK entertainment or Happy Dad Hard Seltzer, Menery was not satisfied.
The global podcasting market is booming in a major way. In 2022, its reported size was an impressive $18.5 billion, and it's projected to keep rising and smashing expectations with a remarkable compound annual growth rate (CAGR) of 27.6% all the way until 2030.
Anything that can outpace inflation definitely demands serious investor attention, so don't get caught snoozing.