Snapshot
Open to US Investors
Lending
4.5% - 12%
5+ Employees
Experienced team of innovators with a robust background in finance, marketing, AI, and technology.
80%
Target Return
On your ESPP gains alone
High
Liquidity
Sell your shares right away at maturity to lock in the gains from the discount
5+ Employees
Experienced team of innovators with a robust background in finance, marketing, AI, and technology.
How You Earn
Growth
Invest From
$1
Invest in
Lending
5+ Employees
Experienced team of innovators with a robust background in finance, marketing, AI, and technology.
Open to US Investors
Top Perks
The ESPP is a simple way for employees to share in their employer's profits over time.
Many ESPPs feature a "look back" option, leveraging the lower share price from the offer or purchase date to maximize participant gains.
ESPPs typically let employees buy company stock at a 10-15% market discount, offering immediate capital gains upon sale.
A good ESPP may provide downside price protection during the purchase period.
Can I trust Benny?
Benny is backed by pre-seed investors and VCs like Techstars and Matchstick Ventures
$1M+
ESPP access loans funded
$3.1M
Amount Raised
$220k+
Additional savings unlocked for employees across 30+ different companies, including Microsoft & Salesforce
ESPP access loans funded
$1M+
Amount Raised
$3.1M
Additional savings unlocked for employees across 30+ different companies, including Microsoft & Salesforce
$220k+
$1M+
ESPP access loans funded
$3.1M
Amount Raised
$220k+
Additional savings unlocked for employees across 30+ different companies, including Microsoft & Salesforce
Overview
Benny is a financial wellness platform empowering employees of publicly traded companies to utilize their Employee Stock Purchase Plans (ESPP) fully. By lending the necessary funds to employees, Benny enables them to maximize their ESPP contributions without impacting their take-home pay, thus unlocking the $36 billion employees typically miss out on.
The process is straightforward: employees enroll and maximize their ESPP contributions, Benny provides the funds, and upon the purchase of discounted company stock, employees repay Benny using only a portion of their ESPP gains—approximately 20%, ensuring they keep the lion's share of their investment returns.
With a simple three-step process—enroll, partner with Benny for funding, and repay after the stock purchase—Benny makes it easy and financially rewarding to make the most of your ESPP, securing future gains with zero upfront personal investment.
High Growth
Instant capital gain as company shares are purchased at a discount
Medium Correlation
ESPPs do not directly correlate to the stock market but can be affected by market volatility
Debt
Max out your ESPP without risking your own money.
Benny's Pros & Cons
The Good
Benny provides advance funding for your ESPP contributions
Risk $0 of your own money
Make extra ESPP gains without reducing your take-home pay
Retain 80% of your investment profits
Trusted by employees of industry giants like Microsoft Corporation, NVIDIA, and Intel Corporation
The Not-So-Good
Gains from ESPPs are subject to taxation
Restricted to employees of publicly traded companies
Benny Track Record
$1M+
Deals Funded
for cash-strapped employees
$220k+
Earnings Growth
additional earnings unlocked
$500K
EUM
across 30+ different companies
How it Works
Here’s how Benny enables you to max out your ESPP without reducing your take-home pay
Here’s how Benny enables you to max out your ESPP without reducing your take-home pay
1
Enroll and Maximize Your ESPP Contribution
Start by enrolling in your company's ESPP through your employer and adjust your contributions to the maximum allowable level to optimize your benefits.
2
Receive Direct Deposits from Benny
With each paycheck, Benny matches the amount deducted for your ESPP contribution and deposits it into your bank account. This ensures your take-home pay remains unaffected by your increased ESPP investment.
3
Benefit from Your ESPP's Discounted Stock
Once the contribution period concludes, your employer purchases your company's stock at a discounted rate using your accumulated ESPP contributions, resulting in immediate gains from the price reduction.
4
Settle with Benny at a Low Cost
After your shares are bought, repay Benny for the advanced funds. Benny's fee is conveniently priced at about 20% of your ESPP's profits, ensuring you retain the substantial majority—80%—of your investment gains.
See inside MoneyMade’s 6-figure multi-asset portfolio
6-Figures
12+ Assets
50+ Platforms
4yr+ Returns
Press Coverage
How You
Make Money
Benny empowers you to fully leverage their Employee Stock Purchase Plans by providing the funds for maximum contributions at no upfront cost, with an innovative model where you retain the majority share of your ESPP gains after reimbursing Benny's service fee from the profits earned.
Users enjoy the financial benefits of their ESPP with Benny's transparent fee structure—typically around 20% of the gains—resulting in significant net profit and increased wealth-building opportunities without affecting their daily cash flow.
Primary Sale
Sell your ESPP shares for total market value
How Benny
Makes Money
Benny earns revenue by charging users a service fee, which is about 20% of the financial gains enabled by their ESPP loan service, aligning the company's success directly with the financial benefits realized by the users.
20%
Commissions
Paid from your ESPP gains
How You’re Taxed
ESPP returns are taxed in two distinct stages.
Initially, the money you contribute to the ESPP from your paycheck has already been taxed as part of your regular income. Consequently, no further tax payment is required on these contributions.
However, upon selling ESPP shares, the profits are subject to taxation. If the shares are sold immediately after acquisition, any profit earned is considered ordinary income and taxed at your standard income tax rate.
On the other hand, if held for at least two years post the grant date before the sale or one year from the purchase date, profits might qualify for the lower long-term capital gains tax rate, depending on specific tax laws and individual circumstances.
For a thorough understanding of the tax implications related to your ESPP, consult your company's HR department or a financial advisor familiar with employment-related securities and tax regulations.
0-20%
Capital Gains
On shares held for more than 1 year
10-37%
Income Tax
On shares sold immediately after acquisition
Meet the Team
The Benny team is an impressive cohort of industry innovators with a wealth of experience in finance, marketing, artificial intelligence, and technology. Such cross-disciplinary expertise enables them to tackle financial wellness from various innovative angles, ensuring they deliver inclusive financial tools that cater to a wide audience.
Andy Kalmon, Benny's CEO, boasts a rich background ranging from corporate finance positions at companies like Covance to analytical roles at SportsEngine. His intricate understanding of the financial sector and his personal struggle with employee stock purchase plans (ESPPs) inspired Benny's inception—to offer employees accessible participation in ESPPs.
Initially self-funded, Andy’s commitment to financial inclusivity saw him loaning $50,000 to colleagues, laying the groundwork for Benny’s mission. As CEO, Andy channels his in-depth financial knowledge and passion into leading Benny, focused on empowering individuals to maximize their financial potential with easy-to-use tools and services.
Recent Activity
Who’s Investing In Lending?
Benny
Here's what you'll need to partner with Benny
US residents
Over 18+ years of age
Employment verification
US residents
Over 18+ years of age
Employment verification
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