Benny is a financial wellness platform empowering employees of publicly traded companies to utilize their Employee Stock Purchase Plans (ESPP) fully. By lending the necessary funds to employees, Benny enables them to maximize their ESPP contributions without impacting their take-home pay, thus unlocking the $36 billion employees typically miss out on. 

The process is straightforward: employees enroll and maximize their ESPP contributions, Benny provides the funds, and upon the purchase of discounted company stock, employees repay Benny using only a portion of their ESPP gains—approximately 20%, ensuring they keep the lion's share of their investment returns. 
 

With a simple three-step process—enroll, partner with Benny for funding, and repay after the stock purchase—Benny makes it easy and financially rewarding to make the most of your ESPP, securing future gains with zero upfront personal investment.

Benny empowers you to fully leverage their Employee Stock Purchase Plans by providing the funds for maximum contributions at no upfront cost, with an innovative model where you retain the majority share of your ESPP gains after reimbursing Benny's service fee from the profits earned. 

Users enjoy the financial benefits of their ESPP with Benny's transparent fee structure—typically around 20% of the gains—resulting in significant net profit and increased wealth-building opportunities without affecting their daily cash flow.

Benny earns revenue by charging users a service fee, which is about 20% of the financial gains enabled by their ESPP loan service, aligning the company's success directly with the financial benefits realized by the users.

Benny is backed by pre-seed investors and VCs like Techstars and Matchstick Ventures