In 2020, the HSA market was estimated to worth $77.8 billion. By the end of 2021, the HSA market grew 27% year-over-year. This growth demonstrates the increasing demand for tax-advantaged healthcare savings and investment vehicles to support long-term financial goals.

Lively stands out as a leading benefits solutions provider with a mission to simplify and enhance the way people save and spend their healthcare funds. By providing integrated investment solutions, Lively empowers investors to build and manage portfolios tailored to their unique financial goals while offering distinctive features, such as accessible investment options, seamless transfers, and exceptional customer support.

Lively HSA investment options through Charles Schwab or Devenir lets users make money when they either sell their investment or receive cash dividends from their holdings (which can be reinvested).

Lively makes money through fees associated with its HSA investment options, including a $24 annual access fee for certain Schwab Health Savings Brokerage Account users and a 0.50% annual fee for assets invested through the HSA Guided Portfolio by Devenir.

Lively is VC backed by firms like B Capital Group and Costanoa Ventures.