Rich Dudes│How Kylie Jenner’s Cosmetics Empire Made Her a $750M Net Worth
Rich Dudes│How Kylie Jenner’s Cosmetics Empire Made Her a $750M Net Worth

Rich Dudes│How Kylie Jenner’s Cosmetics Empire Made Her a $750M Net Worth

Kylie Jenner is worth $750 million as a reality TV star, cosmetics mogul, and social media influencer. Let’s map out Jenner's road to riches.

Real Estate

Real Estate







As the Kardashian-Jenner family's youngest, Kylie sports the boldest bank balance. Despite her youth, her net worth pushes $750 million. Between running a successful cosmetics line, capitalizing on her social media influence, and investing in pricey properties, Kylie knows a thing or two about making money.

Kylie Jenner’s designer wardrobe and accessories, known as the Kylie Collection, are valued at over $1 million, showcasing her love for high-end fashion.

Let’s dig into how the mini-mogul built her wealth and what she spends it on. So buckle up as we dissect Ms. Kylie Jenner’s empire. Every lip kit, every post, every property—we're examining them all.

Kylie Jenner net worth at a glance

Net worth

$750 million


August 10, 1997


American born in Los Angeles, CA

Became a millionaire at



Reality TV star, model, makeup mogul, and social media influencer

Sources of wealth

Reality TV, Kylie Cosmetics, and endorsements

Asset classes

Real estate, private equity, cars, and jewelry

Born into the Kardashian-Jenner family, Kylie Jenner was destined for the spotlight. As the youngest and sassiest member of this famous clan, she gained notoriety through her appearances on the reality TV show Keeping Up With The Kardashians

But it’s her makeup empire, Kylie Cosmetics, which catapulted her to stardom and cemented her status as a business mogul. With an estimated net worth of $750 million, she’s one of the wealthiest young celebrities in the world and has once been dubbed the youngest self-made billionaire.

Reality TV star Kylie Jenner has built a $750 million empire with Kylie Cosmetics, clothing, and swimwear lines.
Image source: Forbes

Kylie's sky-high fortune didn't just land in her lap. It sprang from her grit, drive, and shrewd business sense. Every move she makes seems to strike gold, be it her makeup endeavors or her conspicuous social media existence. Sure, a celebrity lineage aids, but Kylie's enterprising gusto sets her apart.

How Kylie Jenner made her money

In the sun-kissed sprawl of Los Angeles, California, on August 10, 1997, the youngest glittering star of the Kardashian-Jenner cosmos made an entrance. Kylie Jenner, the youngest person in the family tree nurtured by Caitlyn Jenner and Kris Jenner, soon grew up to cast a towering shadow on the world of glitz and glamor.

Along with her older sister Kendall and eight half-siblings, including the famous Kim Kardashian and Brody Jenner, Kylie weaved together a legacy that was as unique as it was formidable.

Kylie's schooling began at Sierra Canyon School. Yet, in 2012, she swapped textbooks on desks for a homeschooling backdrop, perfect for an up-and-comer under eager paparazzi watch.

Just ten years old when Keeping Up with the Kardashians first boomed on TV screens, Kylie soon progressed from being recognized as an adorable young sister to making a mark as an individual. The Kardashian association had efficiently prepped a stage for her, and naturally, Kylie tapped into her innate sense of style and charisma to try her hand at modeling.

Jenner's modeling debut in 2011 had her striking poses for the Sears' Crush Your Style clothing line, instantly capturing attention and acclaim. Her appearances in popular magazines like OK! Magazine and Teen Vogue further cemented her position in the industry. In the same breath, she gracefully sashayed down the New York Fashion Show runway, showcasing Avril Lavigne's Abbey Dawn collection.

Appearing as the cover star of Teen Vogue magazine in 2015 was a significant milestone in Kylie Jenner's modeling career.
Image source:

As a quintessential model, Kylie represented various brands over the years, offering her unique charm to endorse White Sands, Nip + Fab, Topshop, PUMA, and Nicole by OPI. Whether modeling chic dresses or flaunting sleek athletic gear, she brought a refreshingly cool Kylie touch to everything she wore, turning a spotlight onto her journey in the modeling world.

Kylie Jenner’s journey to riches can be traced back to a few key factors: her successful cosmetics brand, her massive social media influence, her role in the reality TV show Keeping Up With The Kardashians, and her other business ventures. These elements have combined to create the perfect recipe for Kylie Jenner’s net worth.

From the moment she launched Kylie Cosmetics, it was clear that she had a hit on her hands. The brand quickly gained popularity, with her lip kits becoming the must-have beauty product for millions of fans.

Yet, her flourishing makeup line is just one facet of her meteoric rise to fame and fortune. Her social media influence, reality TV stardom, and various other entrepreneurial undertakings have collectively created the fabric of her financial success and celebrity status.

Social media influence

The Kardashian-Jenner clan's youngest star commands a massive social media following. Raking in millions of followers on Instagram and Snapchat is a gold-minting business opportunity for her. 

Her influence in this digital sphere has laid the golden goose for her to plug personal ventures like Kylie Cosmetics, not to mention her ability to leverage it to cash in on brand endorsements.

Kylie Jenner shares testimonials for products like Kylash on Instagram.
Source: @KylieJenner on Instagram

From becoming the sophisticated face of skincare brand Nip + Fab to co-hosting the star-studded 2014 Much Music Video Awards alongside sister Kendall Jenner, Kylie’s social media might is the engine driving her wealth vehicle. This undeniable clout formulated within the parameters of social media apps multiplies her opportunities.

Reality TV

Reality TV sparkle gave Kylie Jenner an express ticket to fame and fortune. As a staple diet of Keeping Up With The Kardashians, she spoon-fed millions of viewers a generous helping of her life. This meticulously baked fan base tracked her every flick and swish.

Kylie Jenner's stint in Keeping Up with the Kardashians boosted revenues from her cosmetic and clothing lines.
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Jenner spun entrepreneurial webs and endorsement deals using this platform. Each weave in that web added another zero to Kylie Jenner’s net worth.


Despite her success and philanthropy, Kylie Jenner has faced her fair share of controversies and criticisms throughout her career. These include accusations of cultural appropriation, underpaying factory workers, and questions surrounding her “self-made” billionaire status. While some of these issues have been resolved, others continue to follow her, casting a shadow over her accomplishments.

Despite these criticisms, Kylie Jenner’s success and influence remain undeniable, and her journey, including the launch of Kylie Baby and her relationship issues with Travis Scott, keeps her in the spotlight.

Some of the most notable controversies surrounding Kylie Jenner include her wheelchair photoshoot 2015, which sparked accusations of insensitivity towards people with disabilities, and her use of mink fur in a photo shoot in 2016, which angered animal rights activists.

Despite Forbes retracting her billionaire status, being a few hundred million short doesn't leave her in the lurch. After all, being a Kardashian has its financial perks.

How Kylie Jenner invests 

Kylie Jenner’s luxurious lifestyle is the envy of many, and her wealth allows her to indulge in the finer things in life. From her extensive real estate portfolio to her impressive car collection, Kylie’s investments reflect her taste for luxury and extravagance.

Let’s take a look at how she invests and spends her millions.

Private equity

Kylie Jenner stormed the beauty scene by launching her groundbreaking lip kit. But her success didn't stop at cosmetics. With a huge social media following, she stirred a buzz around her products.

A lucrative deal with a global beauty company further reinforced Kylie's entrepreneur status, allowing her to invest in a luxurious lifestyle. Dabbling in ventures like clothing lines with her sister Kendall and a swimwear brand, she continuously expands her entrepreneurial repertoire, cementing her as a business powerhouse.

Kylie Cosmetics

In 2015, Kylie Cosmetics launched, stepping onto the beauty scene with the introduction of the now-iconic Kylie Lip Kit. This groundbreaking product took the makeup world by storm, quickly becoming a staple in the beauty routines of millions of fans. 

Since then, the brand has expanded to include a wide range of makeup products, such as Kylie Lip Kits, eyeshadows, highlighters, and even skincare with Kylie Skin.

Launched in 2015, Kylie Cosmetics shook the beauty industry with its iconic Kylie Lip Kit, expanding later to include a range of makeup and skincare.
Image source:

Kylie’s ability to leverage her massive social media following has played a huge role in the success of her cosmetics line. With millions of fans eagerly awaiting her every move, she’s created a buzz around her products that few other brands can match. 

This has not only helped her cosmetics line to thrive but also allowed her to branch out into other business ventures, such as her collaboration with sister Kendall for a clothing line.

Coty Inc

Kylie Cosmetics shocked everyone when it reached a $1.2 billion valuation. The defining moment came when Kylie Jenner sold a 51% stake to global beauty titan Coty Inc. This billion-dollar valuation was the all-clear signal that Jenner's bold investment into her love for beauty had created the Midas touch.

Coty acquired a majority stake in Jenner's company, worth a head-spinning $600 million. With over 80% share increase since 2020, Coty's stock growth tells a modern, finance-themed fable.

In a recent investor conference in Paris, Coty unveiled an ambitious roadmap for its foreseeable future. The strategies and vision indicated the company's relentless pursuit of excellence.

And if their presentation is anything to go by, complacency appears to have no place in Coty's corporate culture. They clearly illustrated that they’re ceaselessly scanning the market landscape for the next big opportunity.

Expanding beyond cosmetics, Kylie Jenner's foray into fashion and swimwear with sister Kendall adds more feathers to her entrepreneurial cap. With Kylie Swim making splashes and collaborations enhancing her brand, her wealth continues its upward trend.

Real estate

Kylie Jenner's real estate game is as flawless as the perfect lipliner. Let's peek around the millionaire's Monopoly board.

First up, the crème de la Kardashian real estate crop, a sprawling $36.5 million mansion nestled in the exclusive province of Holmby Hills. Not just an abode but an architectural symbol of her tireless hustle. Remember, this is a neighborhood where even the peacocks drive Mercedes.

Venturing deeper into her property portfolio, we discover a jewel of real estate promise—a $15 million plot in the Hidden Hills vicinity. Currently vacant, it's a playground for the imagination. A dream canvas for future designer homes, perhaps?

Kylie Jenner invests in high-end real estate, with recent purchases including a $15 million plot in Hidden Hills.

Holding the essence of breezy beach houses and classic New England charm, there’s also her Cape Cod-style mansion. Nestled within the Hidden Hills community, every shiplap and weathered shingle plank tells a story of Jenner's penchant for luxury.

Luxury cars

Kylie Jenner's car collection is nothing short of exceptional. Housing some of the world's most expensive cars—Bugatti, Ferrari, Lamborghini, and Rolls-Royce—her garage is a storm of horsepower. 

Car Model


Bugatti Chiron


Ferrari LaFerrari Aperta


Rolls Royce Phantom VIII


Rolls Royce Cullinan


Lamborghini Aventador SV Roadster


Rolls Royce Ghost


Rolls Royce Wraith


Mercedes-Benz G550 4×42


Lamborghini Urus


Ferrari 488 Spider


Mercedes Maybach S600


Mercedes-Benz G63 AMG


Ferrari 458 Spider


Range Rover Autobiography LWB


Vintage Rolls Royce


Kylie's collection blends roaring supercars, ageless classics, and SUVs. Her garage presents a different hue for each vehicle.

Luxury car investing involves more than just owning and flaunting dazzling vehicles. It's the art of buying high-end cars like Bugattis, Ferraris, Lamborghinis, and Rolls-Royces as appreciating assets. These sought-after brands, prominent in Kylie Jenner's collection, offer value due to their limited production and unique features.

The Bugatti Chiron, with its innovative technology, sleek design, and robust engine, isn't merely a machine but a potential treasure chest due to its inherent value appreciation potential.

Similarly, investments like the Mercedes-Benz G63 AMG SUV can prove fruitful in the long run due to its high desirability.


Kylie Jenner’s designer wardrobe and accessories, known as the Kylie Collection, are valued at over $1 million, showcasing her love for high-end fashion. With nearly 400 designer bags and an extensive collection of couture clothing, Kylie’s wardrobe reflects her passion for style and her taste for the finer things in life.

From the catwalks of reality TV to the trenches of the business world, Kylie Jenner knows how to shine. No aspect of her life proves this more than her seven-piece ring collection. Each ring tells a story, revealing Kylie's distinct personality and style.

First on the list is the Promise Ring. A gift from her ex-boyfriend Tyga, this huge, oval-cut diamond ring stirred up rumors when she was 19. Fast forward to Christmas 2015, and Tyga tucked another stunner under the tree with an Asscher cut diamond surrounded by a halo.

And it's not just Christmas that had Kylie decked in diamonds. Travis Scott, twinning with a special set of Toi Et Moi rings, celebrated the bond between Kylie and their daughter, Stormi.

In March 2022, Kylie shook things up a bit. She teased the audience with a band that looked like a wedding ring. Rumors flew, but the ring's true backstory remains a well-guarded secret.

On a lighter note, she also posted an Instagram story with a colossal heart-shaped diamond ring, catching droves of fans off guard. And who can forget when she turned heads at the Met Gala 2019 with a commanding purple sapphire ring?

A regular star of Kylie's social media, the Signature Eternity Band, dotted with a stream of diamonds, balances its classic nature with a modern edge.

Most recently, Kylie and her daughter Stormi got a pair of matching Toi Et Moi rings. The larger one, qn estimated five to six carats, is priced at $325,000 and belongs to Kylie. Stormi's smaller version carries diamonds of around 1.5 carats each and is estimated to be around $120,000. Kylie's ring collection is the talk of the fashion world.


While the glitz and glamour of Kylie Jenner's lifestyle often hog the limelight, her philanthropic endeavors are noteworthy. Her charitable contributions span a range of sectors, including children's hospitals, cancer research, and disaster relief initiatives.

As an emissary for Smile Train, her generous donations, approaching half a million dollars, have helped facilitate life-altering surgeries for children born with cleft palates. Kylie's charitable activities underscore her dedication to assisting those less fortunate and the impactful utilization of her wealth and influence for effecting positive change.

From her simplistic onset as a reality TV personality to becoming one of the wealthiest young trendsetters globally, Kylie Jenner's route to crafting an empire worth $750 million is beyond inspirational.

With her thriving cosmetics business, substantial social media footprints, and business exploits, she exemplifies how determination, ambition, and self-assuredness can yield results.

Regardless of the controversies and critiques that come her way, her influence in the beauty sector and beyond is irrefutable. As she extends her reach, broadens her empire, and follows her passions relentlessly, it is only reasonable to anticipate more thrilling exploits from Kylie Jenner.

Kylie Jenner investing quotes

Kylie Jenner may not be known for her witty one-liners about money, but she has shared her thoughts on success and wealth through various quotes and interviews. Some of her key messages emphasize the importance of hard work, ambition, and self-confidence in achieving success.

These insights reveal the driving forces behind her remarkable achievements and serve as inspiration for aspiring entrepreneurs and dreamers alike.

1. Life is beyond material things

2. Have the best team

3. Be an inspiration to others