Robo Advisor

Choose how you want to invest ─ we offer investment choices for every type of investor. Ally Invest® offers managed portfolios and self-directed trading. Simple dashboard. Intelligent tools.

Investment risk


Min investment


Target return

7% - 10%



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You can trade commission-free with Ally Invest Self-Directed Trading. They have partnered with market leaders to offer you simple, high-quality ETFs that complement your portfolio, so you can diversify your strategy with little impact to your bottom line. With Ally you can trade stocks, ETFs, options (equity and index), mutual funds, and fixed income. Research investments, analyze your portfolio or place trades from wherever you happen to be.

Why Invest

  • Trade *Stocks *ETFs *Mutual Funds *Bonds *Options *Futures *Forex
  • Have your portfolio managed or trade stocks yourself
  • Ally's .8% interest works in your best interest

How you make money

Stock price appreciation + dividends. For reference: according to historical records, the average annual return from the S&P Index since its inception in 1926 through 2018 is approximately 10%–11%. The average annual return since adopting 500 stocks into the index in 1957 through 2018 is roughly 8%. Adjusted for inflation, the historical average annual return is around 7%. However, it's important to note that each Robo has their own investment strategy that can influence returns.

How Ally makes money

1. Rebates from market makers and trading venues 2. Income generated from cash 3. Stock loan income from counterparties

Is it safe?

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

Things to know

  • You make money onValue + Dividends
  • Fees0%
  • Payout frequencyQuarterly
  • Term of investmentZero
  • LiquidityEasy
  • Open toAll Investors


  • Country availabilityUS only
  • Assets under management$4700000000
  • Established2005
  • Mobile ApplicationIOS, Android

Investment Return Calculator

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Any references to past performance, regarding financial markets or otherwise, do not indicate or guarantee future results.

Forward-looking statements, including without limitations investment outcomes and projections, are hypothetical and educational in nature. The results of any hypothetical projections can and may differ from actual investment results had the strategies been deployed in actual securities accounts.


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