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Carl

Automated ETF investing made simple

stocks
Founded 2019Regulation SEC Registered
Min InvestmentN/ASee details
Target ReturnMarket returnsSee details
Annual Fee$1–3/monthSee details
LiquidityDaily 
AccreditedNoOpen to all

Pros & Cons

Pros

  • Simple UI
  • Low cost
  • Thematic portfolios

Cons

  • Limited customization
  • Flat fee hurts small accounts
§ 01

The Brief

MoneyMade Verdict

CARL is the most accessible on-ramp to quantitative hedge fund investing for accredited investors, but its "2 and 20" fee structure means you need to hit — and sustain — double-digit returns just to break even with a low-cost index fund.

CARL Inc. is a New York-based fintech platform (headquartered at 17 John Street, Suite 600) that operates as a digital hedge fund marketplace, giving accredited investors mobile app-based access to quantitative hedge fund strategies that were historically available only to institutional players and ultra-high-net-worth individuals. The platform curates a selection of quant funds — systematic, algorithm-driven strategies with low correlation to the S&P 500 — and lets investors build a custom fund-of-funds portfolio through a 5-minute sign-up process. Due diligence on every listed fund is conducted in partnership with Aon, and all funds on the platform share a standardized fee structure: a 2% annual management fee plus a 20% performance fee on returns above 5%.

The platform targets returns of 15–25% annually across its strategies, and differentiates itself from traditional robo-advisors by offering actual hedge fund exposure rather than ETF-based portfolios. Monthly liquidity windows replace the multi-year lock-up periods typical of institutional hedge fund investing, and real-time performance data is available directly in the app. CARL supports individual investors, institutional investors, and self-directed IRA (SDIRA) holders, broadening the use case for retirement-focused alternative allocations. The minimum investment is $20,000 for the fund-of-funds portfolio, with individual fund allocations requiring at least $2,000 each.

§ 04

Head-to-Head

PlatformMinTarget ReturnAnnual FeeLiquidityAccredited
Carl logoCarlMarket returns$1–3/monthDailyNo
LendingClub logoLendingClub4–7%No fee on savingsDaily (savings)No
CIT Bank logoCIT Bank4–5.5% APYNo feesDailyNo
Axos Bank logoAxos Bank4–5.5% APYNo feesDailyNo
Public logoPublicMarket returns0–2% premium bond feeDailyNo
§ 06

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