Rally is a platform for buying & selling equity shares in collectible assets. They make investing behind ideas, emotions, and communities safe, easy, and accessible. The result… A 21st Century Portfolio, for everyone. They source, verify, and acquire the most noteworthy items from collections and individuals all over the world and turn that item into “a company” via regulatory qualification. They then split the items into equity shares and open an “Initial Offering” on Rally where investors of all sizes can purchase shares to build their portfolio.

When you purchase shares on Rally you invest in an ownership stake in a mini-company that owns and operates a specific asset. If its value rises, so should the value of your shares.  When you decide to sell your shares, you place an order through their partner broker dealers who will match you with potential buyers.

Rally has an active secondary market that allows investors to trade in and out of their investments. They are in the process of changing their secondary market to allow for more live and frequent trading. Each asset is listed in a process like an initial public offering of stock: the asset is given an opening value, listed, and investors buy shares which are then locked down for 90 days. Rally has periodically opened trading windows to allow investors to buy or sell stocks in the assets, but like mentioned are working on a secondary market with better liquidity. They also are working on incorporating revenue/dividend generating assets such as real estate and intellectual property. 

Their fees reflect their goal to democratize the alternative asset market. In order to keep barriers to participation as low as possible, they don’t charge any commissions or management fees on the value of your investments. And the App is free, so you can browse and participate in community features at no cost. Presently, all your trades are also free. They may expand their offering to include pay-as-you-go and subscription plans that come with premium features, but they are committed to open access, so they’ll make sure there’s always a free option.

All the shares are common shares, and the company’s principals buy between 2 and 10 percent of the shares in each asset so therefore have an invested interest. They also can earn through offering assets for more than what they purchased them for.

All investments carry risks and those on their platform are no different, so it’s important that you understand them. The value of your investment can fluctuate—in both directions—and there’s no guarantee that there will be a buyer offering your desired price when you want to sell. All of the assets are owned by their subsidiary company, RSE Collection, LLC or RSE Archive, LLC. When you invest in an asset, you become a shareholder in a specific sub-company that owns a specific asset. The assets are securely stored in their purpose-built, climate-controlled east coast facility. They are monitored by trained local staff and are kept under 24/7 video surveillance

Rally is not a broker, but they do partner with FINRA & SIPC registered broker-dealers to administer their securities transaction. They effect the sale of their securities and are responsible for ensuring that all transaction remain in compliance with FINRA and SEC regulations. Rally only offers securities that are regulated by the U.S. Securities & Exchange Commission (the “SEC”) to protect the investors.