Rally Rd is an investment app where we take high-value, appreciating assets like collectible cars, and turn them into stocks.

Investment risk


Min investment


Target return

9% - 12%




Rally is a platform for buying & selling equity shares in collectible assets. They make investing behind ideas, emotions, and communities safe, easy, and accessible. The result… A 21st Century Portfolio, for everyone. They source, verify, and acquire the most noteworthy items from collections and individuals all over the world and turn that item into “a company” via regulatory qualification. They then split the items into equity shares and open an “Initial Offering” on Rally where investors of all sizes can purchase shares to build their portfolio.


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Why Invest

  • No commission, no hidden fees, and the app is free
  • Museum quality assets
  • Visit and see your assets at the RallyRd showroom

How you make money

Asset appreciation. RallyRd has an active secondary market that allows investors to trade in and out of their investment. Each car is listed in a process not unlike an initial public offering of stock: the car is given an opening value, listed, and investors buy shares which are then locked down for 90 days. The startup has periodically opened trading windows to allow investors to buy or sell stocks in the cars, and most of the cars have traded up since the initial offering. The ‘77 Lotus Esprit gained 15 percent and the 7Up Mustang 20 percent, although a 2006 Ferrari F430 lost 2 percent.

How RallyRd makes money

All the shares are common shares, and the company’s principals buy between 2 and 10 percent of the shares in each car so therefore have an invested interest. RallyRd may expand their offering to include pay-as-you-go and subscription plans that come with premium features, but they are committed to open access, so will make sure there’s always a free option.

Is it Safe?

Asset is never sold / no liquidity. Asset depreciates in value. Note that assets are insured should the asset be damaged, stolen etc

Things to know

  • You make money onValue
  • Fees0%
  • Payout frequencyAsset sold
  • Term of investment60+ months
  • LiquidityEasy
  • Open toAll Investors


  • Country availabilityUS only
  • Assets under management$15M
  • Established2016
  • Mobile ApplicationIOS, Android

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Any references to past performance, regarding financial markets or otherwise, do not indicate or guarantee future results.

Forward-looking statements, including without limitations investment outcomes and projections, are hypothetical and educational in nature. The results of any hypothetical projections can and may differ from actual investment results had the strategies been deployed in actual securities accounts.


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