Rich Dudes│How Gwyneth Paltrow Built Her $200 Million Wellness Empire
Rich Dudes│How Gwyneth Paltrow Built Her $200 Million Wellness Empire

Rich Dudes│How Gwyneth Paltrow Built Her $200 Million Wellness Empire

Oscar-winning actress Gwyneth Paltrow went from the silver screen to CEO of one of the most popular wellness brands. Here's what she invests her money in.





Real Estate

Real Estate



Gwyneth Paltrow is the queen of multitasking. She's an academy award-winning actress, a savvy businesswoman, and a lifestyle guru. With an estimated net worth of $200 million, she’s made her money by shifting her focus from the movie screen to the board room.

Gwyneth Paltrow’s biggest money-maker has been her lifestyle brand, Goop, which she created in 2008.

She’s invested in multiple businesses and projects over the years and has owned and sold real estate across the U.S. But Paltrow’s biggest money-maker has been her lifestyle brand, Goop, which she created in 2008. Goop has been valued at a whopping $250 million and even landed Gwyneth a gig as a Shark Tank guest judge.

From her Oscar-winning performance in Shakespeare in Love to her successful lifestyle business empire, Paltrow has become a Hollywood legacy. But the American actress is not without controversy. Her Goop brand has come under fire for some of its products, including vagina-scented candles and overpriced crystals.

Find out more about how Gwyneth overcame this controversy and went from Hollywood actress to entrepreneur with a net worth of over $200 million.

Gwyneth Paltrow net worth at a glance

Net worth

$200 million


September 27, 1972


American born in Los Angeles, California, USA

Became a millionaire at



Actress, businesswoman, author, health and wellness advocate

Sources of wealth

Acting, Goop, endorsements, book deals

Asset classes

Real estate, stocks, startups, crypto

Who is Gwyneth Paltrow?

Gwyneth Kate Paltrow has been in the entertainment industry since the age of five. She was born on September 27, 1972, in Los Angeles to the late TV director and producer Bruce Paltrow and Tony award-winning actress Blythe Danner. She began acting at a young age, starring in the 1989 movie High directed by her father.

Paltrow became a rising star in the 1990s, distinguishing herself in films like Se7en and Emma.  Her breakout performance came in 1998 when she won a Best Actress Oscar for her role in Shakespeare in Love, earning a cool $750,000.  The film received universal acclaim, winning the Best Picture Academy Award in 1999. Gwyneth also won a Golden Globe and Screen Actors Guild award for her role as Shakespeare’s fictional muse.

Paltrow went on to star in many other films that earned her a lot of money. In 2003 she starred in View From the Top, which was not well received by critics but earned Gwyneth $10 million. One of her most memorable roles has been that of Pepper Potts in the Iron Man franchise and Avengers saga. The 2008 Iron Man film was one of Paltrow’s most successful movies, earning more than $585 million at the box office worldwide.

How did Gwyneth Paltrow make her money?

After a successful acting career, Gwyneth began getting involved in fashion. She started by partnering with the Korean fashion brand Bean Pole International, but began turning away from the movie screen in 2008 to start her own wellness and fashion company called Goop. It started out as a newsletter from Paltrow that included recipes, product recommendations, and more.

The brand was a success and quickly became a website, print magazine, podcast, and pop-up shops selling various products handpicked by Gwyneth, including her own cookbooks. She also has two shows on Netflix around her wellness brand: The Goop Lab with Gwyneth Paltrow and Sex, Love & Goop.

Goop is now worth an estimated $250 million after its latest series C funding. It’s likely that Gwyneth owns a large stake in the company. Since most founders' stakes are reduced after a funding round, it’s likely she has a 30% stake worth around $75 million.

How does Gwyneth Paltrow invest her money?

While most of her money comes from her Goop brand, Paltrow has a diversified portfolio and various business ventures. She invests in crypto, startups, and real estate.

The Shakespeare in Love actress has a few luxurious homes she has invested in over the years, including in London, New York, Malibu, and the Hamptons. She also has several cars but doesn’t necessarily buy them as an investment. Some of her cars include a $59,400 BMW X5 and an Audi A8 worth $87,595.

The Goop CEO is also an avid startup investor. She’s put money into 16 companies over the years, including Resort Pass, MoonPay, Evernow, OLIPOP, and others—all companies revolutionizing how people form communities, connect with fans, develop value, and manage intellectual property.


Would you invest in a vagina-scented candle?

Real estate

Gwyneth Paltrow has invested in a number of lucrative real estate purchases over the years. She spent 10 years in London with ex-husband and Coldplay frontman Chris Martin and the couple bought a number of properties together.

She lived with Martin in a Belsize Park home they bought for $4.1 million from Kate Winslet, before putting it on the market for $11.5 million in 2014. The couple also bought a $5.4 million home in the Hamptons together, and an equestrian estate in LA.

Paltrow made a decent return from her Tribeca Penthouse. Originally purchased for $5.1 million in 2007, it sold for double the price at $10.7 million in 2017.

Today Paltrow owns a $4.9 million mansion in Montecito, California that she is reportedly renovating. She also owns a private gated beach home in Malibu that she bought for $14 million.

There’s a reason celebrities and other Rich Dudes like Dan Peña invest in real estate. In the past five years, real estate has returned an impressive 101.8% compared to the S&P 500 return of just 41.5%. Real estate might be a long-term investment and have an expensive upfront cost, but historically it's been a good hedge against inflation.

Interested in investing in real estate but don’t want to invest hundreds of thousands into one property? Check out investing platform EquityMultiple, which lets you invest in commercial real estate for just $5,000.


Paltrow was an early crypto adopter long before it was trendy. The Best Actress winner invested in two cryptocurrency-focused companies: MoonPay and TeraWulf.

Paltrow invested in payment crypto company MoonPay along with several other A-list celebrities including Justin Bieber and Snoop Dog. The collective $85 million funding round valued the company at  $3.4 billion. MoonPay allows people to pay for digital assets with credit cards, making purchasing NFTs (non-fungible tokens) easier.

The Hollywood star also participated in a $200 million debt and equity financing round for TeraWulf, a cryptocurrency mining company. The company’s goal is to produce Bitcoin that uses fewer resources, using cost-effective, reliable, and sustainable energy from nuclear, hydro, and solar sources.

Crypto investment has been on a roller coaster ride this past year. Despite the bear market of 2022, crypto has shown resilience, and it’s possible we could see a comeback in 2023. If you're looking to ease into crypto, try RoundlyX. They make it easy to build your crypto portfolio with spare change by rounding up your credit and debit purchases.


The Golden Globe-winning actress is an investor who puts her money where her mouth is. In total, she has invested in 16 startups. She's a stakeholder in beverage entrepreneurs Ben Goodwin and David Lester’s OLIPOP, and the cannabis-infused beverage Cann.

Paltrow is also betting on the growing interest in women’s health. She's invested in the telehealth firm Evernow, a company working on providing menopause relief. The global market for menopause-related products is estimated to hit $24.4 billion by 2030.

Paltrow has made other investments, including mental-health treatments provider Real and clean beauty line Saie. And she led a seed round of $3 million in Cloud Paper, a Seattle-based manufacturer of tree-free toilet paper.

Gwyneth Paltrow has invested in a number of startups, including the cannabis beverage Cann. 
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Startups have been a hot investment for the past few years, with VCs investing a record $573 billion since 2016. In the last six quarters alone, $261 billion was put into startups.

Despite the current downturn in the tech industry, VCs are expected to continue investing 8% to 9% of their capital every quarter into companies with strong technical progress, founding teams, and market momentum in the coming years.

Gwyneth Paltrow investing quotes 

From Gwyneth's successful career working alongside Ben Affleck, Robert Downey, Jr., and Brad Pitt, to her entrepreneurship, investments, and being a guest shark on Shark Tank season 14, the Avengers: Endgame actress earned a reported $200 million, making her one of the wealthiest celebrities in Hollywood.

Paltrow was born into the movie industry, but she only became known beyond her role as Pepper Potts after the success of Goop. It took her years to build her company and discover what her audience wanted. In fact, Goop only launched its first products nearly four years after it launched.

1. Invest in what you believe in

2. Follow your passions

3. Trust your gut