Rich Dudes│What Post Malone Invests His $45M Net Worth Into
Post Malone's $45 million net worth comes from music, endorsements, and investments in cannabis, vegan food, and wine.
Updated Apr 3, 2023
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Music Royalties
Startups
Real Estate
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Luxury Goods
Austin Richard Post AKA Post Malone is an American rapper, singer, songwriter, and record producer from Syracuse, New York. He moved to Grapevine, Texas at when he was 10 and began producing music using FL Studio at age 16 while attending Grapevine High school.
Post released his single "White Iverson" in 2015 and got the attention of record labels—launching his career. Post Malone's debut studio album Stoney released in 2016 and his sophomore album Beerbongs & Bentleys in 2018 both gained critical acclaim.
Post Malone's investment in Maison No.9 is paying off, as shown by the successful launch of the wine in 2020 and the 50,000 bottles sold in 48 hours for the 2021 vintage.
He received four nominations at the 61st Grammy Awards, including Album of the Year, Record of the Year, Best Pop Solo Performance, and Best Rap/Sung Performance. He's also won three American Music Awards.
Post Malone makes most of his money from touring, corporate endorsements, and his cannabis business. Forbes estimates his net worth is $60 million, while other sources peg it at $45 million.
The hip hop artist is also known for his extravagant spending habits, from splashing $800 on a pair of Versace loafers, to coughing up $420,000 on a Rolls-Royce Phantom just a day after crashing his Wraith.
Let's unravel Posty’s journey to wealth and how he invests his money.
Post Malone net worth at a glance
Net worth | $45 million |
Born | July 4, 1995 |
Nationality | American born in Syracuse, New York |
Became a millionaire at | 20 |
Occupations | Singer, songwriter, record producer, guitarist, entrepreneur, rapper |
Sources of wealth | Actual Veggies, Maison No. 9, Shaboink, Bud Light, Hyper X, True Religion |
Asset classes | Startups, real estate, jewelry, cars |
How did Post Malone make his money?
How did Post Malone make his money?
Post Malone has amassed at least $45 million through his career as a rapper, singer, songwriter, and record producer. Post dropped out of Tarrant County College to pursue his music career.
Post is renowned for his genre-bending music and reportedly earns an estimated $500,000 per concert—making him one of the highest paid rappers. His career highlights include his debut single "White Iverson," his collaboration with Kanye West, and his sophomore album Beerbongs & Bentleys.
His income comes from endorsement deals with Bud Light, HyperX, and True Religion, as well as album sales, merchandise sales, advertising deals, sponsorships, film and television appearances, and his internet presence.
Hip hop career
Post Malone’s debut track "White Iverson" garnered millions of listeners on SoundCloud and landed him a record deal with Republic Records. He released his debut album Stoney in 2016, which featured guest appearances from Justin Bieber, 2 Chainz, Kehlani, and Quavo and received positive reviews.
Malone has collaborated with several prominent rappers like Wiz Khalifa, Ty Dolla Sign, and 50 Cent. Post has won nine Billboard Music Awards—his single "Rockstar" peaked at number one on the Billboard Hot 100 chart.
How Post Malone’s net worth is invested
How Post Malone’s net worth is invested
Post Malone has a diversified investment portfolio with ventures in multiple industries. Most notably, Malone is a stakeholder in the booming U.S. cannabis industry.
In May 2019, he launched Shaboink, a cannabis company that sells pre-rolls. Shaboink's partnership with brands like Icon Farms and Sherbinskis has contributed to its success.
Post Malone's company Shaboink is one of the major players in the booming U.S. medical cannabis industry.
Source: TMZ
With the U.S. cannabis industry expected to reach a $25 billion market value by 2025, new players like Post Malone are expected to further fuel its growth. Hopefully, his profits won’t go up in smoke in the highly competitive legal weed sector.
Apart from cannabis, Post Malone has also invested in wine. He collaborated with winemaker Alexis Cornu and Global Brand Equities to create Maison No. 9, a French rosé that’s distributed nationwide in sleek sustainable glass bottles.
Post Malone's management team Electric Feel Ventures invested in the vegan protein company Actual Veggies in March 2020. The company raised $2.3 million in a new funding round alongside professional soccer player Kieran Gibbs, Big Idea Ventures, and Rose Street Capital.
The plant-based protein market is expected to triple over the next decade, following a valuation of $10 billion in 2021. Post Malone's investment in vegan food is timely, considering the increasing demand for meat alternatives.
Post Malone is also a co-owner of Envy Gaming, a major esports organization based in Texas. And he’s in good company, joining celebrities such as Drake and The Weeknd who have also invested in esports.
Real estate
Singer Post Malone recently invested $3 million in a 6.75-acre luxury compound outside Salt Lake City featuring extensive amenities and a doomsday bunker. He moved there after relocating from the Beverly Hills mansion he had rented.
Cars
Post Malone is investing in luxury cars—his collection is worth over $4 million and features a mix of vintage and modern luxury automobiles. The singer-songwriter is fond of Rolls-Royce and has been spotted driving a Phantom.
Other luxury cars in his collection include a Lamborghini Urus, Lamborghini Aventador SV, Bugatti Chiron, Ford GT, and a Shelby F-150 Super Snake. The Bugatti Chiron is reported to have cost him $3 million—taking queues from Andrew Tate, perhaps.
Jewelry
Post Malone recently showed off his collection of expensive watches, chains, and rings in a video for GQ. The rapper jokingly claimed that he had spent too much money on his watches and described the Richard Mille RM 052 Tourbillon Skull "Asia Edition" as his most expensive watch, costing $1 million.