Rich Dudes│Multi-Hyphenate Talent Selena Gomez's Path to an $800M Net Worth

From casting magic spells in Wizards of Waverly Place, Selena Gomez has morphed into a global sensation. With her fingers dipped in various pies from music to acting, she’s spun a web of success that would make even a wizard raise a toast.

Selena's reign extends from churning melodic tunes to curating inclusive beauty products, each contributing significantly to her wealth. Step into her magical journey as we delve deeper into the sources that crafted Selena Gomez's empire.

Selena Gomez rose to international fame from her humble beginnings in Barney & Friends and Hannah Montana, leveraging her versatile talents to amass a significant fortune.

Starting her earnings streak with a $3,000 per episode role on Barney & Friends, Gomez escalated into the $30,000 per episode with her starring role in the Disney Channel series Wizards of Waverly Place. Her acting career also extended into films like Another Cinderella Story and Ramona and Beezus.

Selena struck gold with her beauty line Rare Beauty. Using her substantial presence on social media where she enjoys the loyalty of over 400 million followers, Gomez transformed sponsored posts into streams of green, reportedly earning between $80,000 and $1.6 million per post.

Brand endorsements with global powerhouses like Coach and Puma are the sweet cherries atop her wealth sundae.

When you're a pop idol with millions of followers on Instagram and Twitter, your brand is a hot ticket—a fact not lost on Selena Gomez. Emerging from her Disney-star shell, Selena Gomez has made several entrepreneurial strides into beauty, real estate, tech startups, and more. Here's the scoop on Selena's portfolio.

Pop icon Selena Gomez invested in food delivery company Gopuff, becoming a strategic partner who introduced her teeming fan base to the brand's 30-minute deliveries. And as the financer of a popular mobile app Postcard on the Run—a platform for personalized postcards—she extends her reach even further.

Selena Gomez also collaborated with her mother Mandy Teefey and Daniella Pierson in launching Wondermind, a mental health platform that aims to raise awareness about addiction and depression. The $100 million venture saw the star earmark a $500,000 contribution.

The collaboration caught the eye of tennis star Serena Williams, whose $5 million investment consequently boosted the startup's valuation to $100 million.

Launched in 2020, Selena's cosmetics brand, Rare Beauty, leverages her pop icon status and emphasizes inclusivity in the beauty industry.

With the brand launch, she also announced the Rare Impact Fund to raise $100 million over the next decade to provide mental health services to underserved communities—an issue close to Gomez's heart.

Beyond her acting gigs, Selena Gomez rocks in content creation at her company July Moon Productions. Her repertoire includes projects like Mi Vecino, El Cartel, a reprisal of Working Girl, Netflix's 13 Reasons Why, and Emmy-nominated Only Murders in the Building. She's been nailing the content game since 2008.

Selena Gomez's approach to real estate investing reveals her flair for luxury, history, and spacious homes. The actress and singer has flipped multiple properties over the years.

In 2011, Gomez bought a charming starter home in the Tarzana neighborhood of Los Angeles. The property set her back almost $2.2 million. It boasts exquisite amenities like high-ceiling entryways, a card room, a well-equipped media room, and a swimming pool with a spa.

In 2014, Selena Gomez listed the 6,630-square-foot pad for sale at $3.5 million. The property eventually changed hands for $3.45 million.

In 2014, Gomez purchased a Mediterranean-style mansion in the celebrity-riddled Calabasas neighborhood in California for $3.69 million. The American singer called this exquisite estate featuring five bedrooms, six bathrooms, a gym, a movie theatre, and a wine cellar home for two years. In 2016, she sold the property to fellow musician French Montana for $3.3 million.

In 2020, Gomez acquired a stately mansion in Encino, Los Angeles. She shelled out $4.9 million for the house, which boasts 11,500 square feet of living space and features a resort-style backyard, perfect for the California sun.

Selena Gomez's car collection reflects her diverse tastes for luxurious sedans like her Mercedes-Benz S400—known for its comfortable ride and advanced safety features—to sporty SUVs like the powerful BMW X5 and the compact yet stylish Range Rover Evoque. 

Her fleet packs turbocharged engines, automatic transmissions, plush interiors, and state-of-the-art technology. The Fiat 500 showcases her love for retro styling, while the Mercedes GLA 250 blends luxury and sportiness.

Selena Gomez loves dazzling jewels—she’s been seen wearing and endorsing various accessories. She adorns the Rellery Marigold Initial Necklace, a subtly attractive item crafted from a thick layer of 18-karat gold set over sterling silver, tagged with an initial pendant.

Similarly, her fashion brand Dream Out Loud offers a stylish touch through its Diamond Shape Earrings. Gomez has exposure to Jewelry both as an asset class and a business venture, so she gets to enjoy the best of both worlds: wearing the jewelry and selling it to her loyal fan following.