Rich Dudes│How Tennis Triumph Made Serena Williams Net Worth Hit $260M
Rich Dudes│How Tennis Triumph Made Serena Williams Net Worth Hit $260M

Rich Dudes│How Tennis Triumph Made Serena Williams Net Worth Hit $260M

Curious about tennis champ Serena Williams net worth of $260 million? Explore her successful three-decade career and how the athlete invests her six-figure fortune.





Real Estate

Real Estate



There are no half-volleys in Serena Williams's life—it's all full smashes and aces. She's racked up a whopping net worth of $260 million and counting. With a tennis career that's the stuff of legend and off-court ventures just as impressive, she's swinging like she was born with a racket in her hand.

Serena Williams's flagship property is her 14,500-square-foot Miami mansion, designed by Venus Williams's design company, V Starr, and cost her $6.7 million.

Born in Saginaw, Michigan, Serena Williams is part of an incredibly sports-oriented family that would later relocate to Compton, California. This family includes her father, Richard Williams, fondly known as King Richard (immortalized by Will Smith in the recent biopic), and her mother, Oracene Price, and seven children. Serena and her sister, Venus Williams, stand out as acclaimed tennis prodigies.

Serena Williams net worth at a glance

Net worth

$260 million


September 26, 1981


American born in Saginaw, Michigan

Became a millionaire at



Tennis player and investor

Sources of wealth

Professional tennis and endorsements

Asset classes

Real estate, startups, venture capital, luxury cars, jewelry, art, and NFTs

Under the expert guidance of their father—a seasoned tennis coach, and their mother, who shared her tennis-teaching background, the Williams sisters found their passion for tennis on the streets of Compton. This early foundation, laid by their parents' dedication, unquestionably fueled Serena's success.

When Serena and her family relocated to Florida, she received expert tennis training from renowned tennis coach Rick Mackie. Not only focusing on her sports talents, but her father also ensured her academic progress by enrolling her in Driftwood Academy, a private educational institution in Florida.

The American tennis player began her professional career at age 14, fueled by her passion for the sport and the unwavering support of her family. Some remarkable milestones that mark Serena's illustrious career path are her initial Grand Slam victory at the 1999 U.S. Open and her crowning glory as the world’s top female tennis player in 2002.

These accomplishments solidified her position as a trailblazer in women's tennis. They were stepping stones to her claiming an astounding 23 Grand Slam titles and world number-one ranking on eight occasions.

It wasn’t just the tennis net she had her eyes on, but also the 'net worth' kind. Serena's solid backhand and killer spin accumulated her prize money faster than her opponents could say ‘deuce’, landing her the coveted spot as the third richest tennis player. Thousands of Miami Dolphins fans in West Palm Beach would agree—after all, she’s a part-owner of the NFL team now.

Off the court, Serena's success is a cocktail of world-class athleticism, good-old American grit, and an entrepreneurial spirit that sparkles brighter than her four Olympic gold medals. She launched Serena Ventures, a venture capital firm serving up seed money like aces to deserving startups. It's clear that, just like her on-court matches, Serena's financial game is set, point, and match.

How Serena Williams made her money

With Serena Williams's net worth in 2023 standing at $260 million, it places her among the wealthiest athletes in the world. Serena has built a successful future through tennis earnings, lucrative endorsement deals, and various business ventures.

Serena Jameka Williams's exceptional skills on the court have earned her numerous titles and accolades and made her one of the highest-paid female athletes in the world.

The athlete has earned around $8 million annually from tennis and amassed over $94 million in prize money. She’s invested her earnings in various assets, a strategy other tennis stars like Novak Djokovic and Roger Federer have employed.

Endorsement deals have played a pivotal role in shaping Serena's massive net worth. She has inked lucrative contracts with Nike, Gatorade, Delta Air Lines, and Pepsi, to name a few.

One stand-out endorsement was the five-year contract with Nike, worth an impressive $40 million, with the potential of a substantial $55 million extension contingent on her meeting particular performance incentives.

Serena is also a Delta Air, Gatorade, Aston Martin, and Pepsi brand ambassador. Her other endorsements include Gucci, Audemars Piguet, Subway, and DirecTV. Serena has leveraged her popularity and on-the-court success to secure lucrative brand partnerships.

The American tennis pro founded Serena Ventures, a venture capital firm that has invested in numerous startups. She also owns a fashion line, S by Serena, showcasing her keen sense of style.

Further supplementing her wealth, Serena Williams extended her business acumen into luxury accessories, launching the Serena Williams Jewelry line. The fine jewelry company resonates with consumers through inspiring messages like "Be Unapologetically You" and “Unstoppable.”

Specializing in ethically-sourced, conflict-free diamonds and precious metals, the brand showcases a variety of necklaces, bracelets, rings, and earrings. The enticing product range varies between $79 and a $5,999 premium.

How Serena Williams invests

Serena Williams's investment portfolio is as diverse as her interests, encompassing real estate, startups, art collections, NFTs, and luxury cars.

Real estate

Serena Williams also has a significant stake in the real estate market. Her portfolio spans U.S. territories and extends into Europe. Her flagship property is her 14,500-square-foot Miami mansion, designed by Venus Williams's design company, V Starr, and cost her $6.7 million. She resides here with her husband, Alexis Ohanian, and daughter Alexis Olympia Ohanian Jr.

The sophisticated Spanish-Mediterranean style property offers spectacular views and features a gym, sauna, infinity pool, karaoke room, and 620-square-foot climate-controlled wine cellar. The home reflects Williams's bold personality with artwork, a karaoke room, and a trophy room.

Serena's property holdings are a blend of luxury and location. Her home base in Miami offers a plush retreat, but her heart also beats for the city of love, Paris. Boasting a spectacular view of the Eiffel Tower, Serena's Parisian living space is a two-bedroom apartment that marries modern minimalism with vintage art.

The apartment features cozy furnishings nested on warm hardwood floors and a sophisticated neutral color scheme highlighting touches of serene blues.

In addition to Miami and Paris, Serena has staked her claim in the coveted 90210—Beverly Hills. Forking a cool sum between $6.1 million and $7 million in 2017, Williams seized the keys to a six-and-a-half-bedroom mansion soaked in Spanish charm and nestled in a gated community home to a fair share of celebs.

From the expansive kitchen perfect for whipping up celebratory meals post-Grand Slam wins, a cellar stocked for a sommelier’s dream, to a dedicated space for her yoga mat, it’s more than just a house. It screams Serena, each of its 6,000 square feet reflecting her lifestyle. And now, if you're wondering how to own a slice of the Williams life, the property has been listed for sale at $7.9 million.

The tennis legend also owns an estate in Jupiter, South Florida. The 10,433 square foot Mediterranean-style mansion previously belonged to St. Louis Cardinals baseball player Yadier Molina and cost her $8 million.

Playing the real estate game like the sets of her tennis matches, Williams strengthens her net worth with every investment. From city apartments to expansive estates, her property portfolio surpasses the normal.

The Williams lifestyle extends beyond the tennis court, incorporating high-end living and impressive investment strategies. On and off the court, she truly knows how to serve it.


Shifting from acing grand slams to acing startups, Serena doesn’t limit her competitive drive to the tennis court. By steering her venture capital firm, Serena Ventures, she's staking her claim for the future.

Acquiring stakes in nearly 60 innovative companies, Serena is not just serving aces but also seeding growth for startups. With a capital raise of approximately $111 million under the firm's belt, it's clear that her knack for acing investments is as keen as her backhand on the court.

The startups are from multiple sectors, such as e-commerce, fintech, health, and sports & wellness. Companies like Allbirds, Billie, ClassPass, Glossier, and MasterClass have all received backing from Serena Ventures.

Williams's investment prowess extends beyond housing and startups, diving into fitness, tech, finance, food services, and more. She’s pumped up her portfolio with valuable partnerships, like her involvement with strength training gym Tonal, which is currently worth $1 billion. Moreover, she’s grabbed a slice of the crypto-craze by investing in the Bitcoin rewards program, Lolli.

The ever-evolving streaming platform MasterClass enhances her holdings, along with her involvement in the counseling service OURS. She's also added to her diverse portfolio with health-conscious food delivery service, Daily Harvest, video image-printing firm Infinite Objects, and even financial technology company, Esusu.

Venture capital

In 2022, Serena made significant investments in two notable ventures. She participated in a $7 million Series A funding round for Chatdesk, a machine-learning messaging application, and supported Kiira, a tech-powered healthcare provider, with a $4 million seed fund.

On August 26, 2022, Serena Ventures founder Serena Williams joined managing partner Alison Rapaport and NYSE chair Sharon Bowen in ringing the NYSE opening bell.

Serena further extends her influence in the tech world as a board member for both Poshmark and Momentive—the parent company of SurveyMonkey. As an early adopter of blockchain technology, she has also invested in an NFT platform called Bitski.

Her investments in these innovative companies demonstrate her commitment to supporting entrepreneurs and promoting diversity within the business world.

Luxury cars

Turning from the world of free throws to freeways, Williams adds another feather to her investing hat as a car connoisseur.

Car brand and model

Estimated cost

Lincoln Navigator


Lincoln Continental Coach Door Edition


Mini Cooper S


Mercedes-Benz G63 AMG


Bentley Continental GT


Aston Martin Vanquish




Williams love of cars has led her to become an ambassador for Lincoln, having owned several vehicles from the brand. It is clear that Williams enjoys the finer things in life, and she has undoubtedly splashed out to make her car collection as impressive as it is today. She has invested a considerable amount into her car collection, showcasing her passion for cars and motorsport.

Serena's Aston Martin Vanquish is worth $316,000.
Source: Facebook

In addition to her love for cars, Serena enjoys the comfort and convenience of traveling on private jets, further showcasing her penchant for the finer things in life.

Serena Williams presents a formidable career, from her power-packed punches in the tennis world to her sharp business acumen and diversified investments that contribute extensively to her whopping $260 million net worth.

Williams's wealth goes beyond her earnings from the tennis courts, extending into lucrative endorsement deals, a wide range of business ventures, a venture capital firm investing in startups, a jewelry line, and significant real estate properties across the globe.

Her diversified investment portfolio defines her successful journey from the tennis courts to the business arena. Serena shows us that growth is down to diverse investments.

From nurturing a venture capital firm, Serena Ventures, which promotes startups, to owning a luxury jewelry line, investing in real estate globally, and even maintaining an impressive luxury car collection, Serena's multifaceted investor profile offers valuable insights.

Serena Williams exemplifies success through diverse investments, optimizing returns, and managing risk for a robust financial future.
Image source:

The take-home lesson for investors from Serena Williams's journey is that diversification is vital for building a solid and sustainable future. Her strategic and varied investment portfolio allows her to maximize her income streams, minimize risks, and ensure her wealth flourishes.

Her investments in promising startups, real estate, luxury cars, and her brand ventures underscore the importance of not putting all your eggs in one basket but spreading them across multiple baskets instead.

'One-size-fits-all' doesn't apply to investments for Serena. Her strategies are as vigorous, diversified, and game-winning as her powerful serve on the court.

Serena Williams investing quotes

1. Invest in yourself and your dreams

2. Rebound investing is a true sign of a champion

3. Always consider the cost of your investment