NewDay

Newday is a U.S.-based robo advisor that launched with a clear mission: make values-aligned investing accessible to everyday investors, with particular emphasis on serving women and underrepresented communities. Rather than simply overlaying an ESG screen on a standard index portfolio, Newday builds thematic portfolios around specific causes — including gender equity, climate action, and racial justice — giving investors a more direct line between their dollars and their stated values.

The platform operates as a registered investment advisor and offers automated portfolio management with low minimums designed to lower the barrier to entry for new investors. Newday does not attempt to compete with Betterment or Wealthfront on breadth of features; instead, it positions itself as the robo advisor for investors who have grown frustrated with greenwashing at legacy financial institutions and want a more intentional alternative.