Rich Dudes│Alex Hormozi Went From Gym Bro to a $100M Net Worth
Rich Dudes│Alex Hormozi Went From Gym Bro to a $100M Net Worth

Rich Dudes│Alex Hormozi Went From Gym Bro to a $100M Net Worth

Alex Hormozi's success can be credited to the support of his wife, Leila. Here's how the powercouple grew their net worth to $100 million.



Real Estate

Real Estate



Alex Hormozi has been obsessed with fitness since he was a teenager. He bought his first gym business when his early 20s and since then has grown to expand his fitness empire to include multiple gyms, startups, and even written a few books.

In 2020, Alex Hormozi decided to increase his wealth by investing in other companies.

Alex is perhaps best known for founding Gym Launch, a company helping gym owners scale up their businesses. Today he owns, a company that invests in other startups.

But the well known American entrepreneur didn’t become successful on his own. He credits a lot of his success to his wife and business partner, Leila Hormozi. Alex Hormozi’s net worth reached an astonishing $100 million thanks to their smart marketing and social media strategies.

While it might not be the most romantic move, for Alex and Leila Hormozi, business is the bedrock of their marriage. Let’s take a closer look at how Alex Hormozi went from being technically homeless to having a nine-figure net worth by the age of 30.

Alex Hormozi net worth at a glance

Net worth

$100 million


August 18, 1992, in Austin, Texas



Became a millionaire



Entrepreneur, investor, fitness enthusiast, author, and Internet personality

Sources of wealth

Gym Launch, Prestige Labs, A.L.A.N., and

Asset classes

Startup companies, cars, and real estate

How Alex Hormozi made his money

Alex Hormozi is a first-generation American-Iranian who spent his teenage years as a fitness enthusiast. He had a mentor who instilled the health and business principles he still abides by. Alex Hormozi graduated Magna Cum Laude from Vanderbilt University with a Bachelor’s Degree in Corporate Strategy.

After college, Alex Hormozi accepted a job as a management consultant at a strategy firm. He stayed there for two years before he decided to venture out on his own. He followed his fitness passion by starting a gym. 

Things were difficult at first—there was not a lot of business and Alex couldn’t pay rent and ended up sleeping on the gym floor. But eventually, business picked up and he was earning upwards of $10,000 a month across six locations.

Other gym owners were struggling to stay afloat, so they asked Alex Hormozi his secret to making gyms profitable. He decided to build a new business with his future wife, Leila Hormozi, to help gym owners expand and launch successful gyms—Gym Launch was born.

Alex Hormozi with his wife and business partner Leila Hormozi.

Gym Launch was his first startup and found success in just a few years. They shared their gym launch secrets with other gym owners, helping them turn their fortunes using strategies to drive up membership.

Alex Hormozi scaled up his business even more, turning his process into a licensing model and helping over 4,000 gyms enter the green. Gym Launch earned over $2.3 milllion per month in just the first 12 months, and earned $17 million in profit in the first year of licensing. Alex Hormozi sold Gym Launch for $46.2 million in 2021.

With more time (and money) on his hands, Alex Hormozi and his wife Leila funded other businesses like supplement firm Prestige Labs and software company ALAN. He has since made a transition from CEO to board member for most of his startups to focus more on his latest venture,


Today, Alex Hormozi has an estimated net worth of $100 million, has published two books, exited seven companies, and has a YouTube channel with over 800,000 subscribers. He invests his wealth mostly into high cash flow, sales-focused startups offering digital products and services.

How Alex Hormozi invests

In 2020, Alex Hormozi decided to increase his wealth by investing in other companies. He stepped down from other roles before founding venture capital firm

 Alex Hormozi giving an online presentation from the studio.

As the managing partner of, Alex Hormozi offers tips, courses, and consulting services for companies looking to scale their business. He invests in one new business every month, with a emphasis on sales-focused companies. Currently, yields nearly $85 million per year in revenue.

Alex Hormozi firmly believes in investing in yourself. A lot of the money he’s made has been reinvested into his company. In fact, the majority of Hormozi’s investing portfolio right now is in startups if you include money he has invested in

Besides startups, he also has invested in a few luxury cars and real estate, including a mansion in Austin, Texas.

Startups: from Gym Launch Secrets to

One of Alex Hormozi’s core beliefs is that investing in skills and talent will bring greater success than material goods. That’s one reason he has focused his life on helping other businesses and has continued to invest a lot of his money back into his venture capital empire.

Alex Hormozi’s success began with Gym Launch, but it’s not the only startup he’s successfully scaled up. Prestige Labs, a sports nutrition company co-founded by Alex and Leila Hormozi in 2018, earned $1.7 million in revenue each month within six months of operating. The power couple then turned to AI and founded ALAN, a lead generation company that uses machine learning to help companies grow.

Another company the pair helped boost is Enchanted Fairies, a children’s photography studio, with an investment through After decreasing the business’s overhead expenses in 2022, they quickly expanded from one photo studio to thirty different locations grew revenue by 30x over two years.

Investing in a startup company, whether as an angel investor or through crowdsourcing, is one of way to diversify your investment portfolio. For many Rich Dudes like Tim Ferriss and Chamath Palihapitiya, startups are a big part of their portfolio.

In fact, small businesses and startups are the backbone of America. On average, about 4.4 million businesses are started each year. While most will fail, some are likely become the Apples and Microsofts of the next generation.

Real estate

Alex Hormozi doesn’t like material possessions. He sold nearly everything he owned in 2021 to feel freer. He previously owned a mansion in Austin, Texas but sold it for $4 million to re-invest in his businesses.


Alex and Leila currently reside in Las Vegas, Nevada where they manage several companies. We don’t know for sure if they own a property there, but given that Alex is in favor of owning a number of properties around the country, it wouldn’t be surprising if he’s a homeowner in Vegas.

Investing in real estate typically requires a lot of capital since the property market in the U.S. has steadily expanded, with an expected annual net growth of 2.15% from 2023 to 2025.

Luxury cars

Alex Hermozi was never one to overspend on extravagance. He even admitted to having driven a banged-up Toyota Prius and encourages everyone to spend no more than $5000 on a car.

But that doesn’t mean he doesn’t like luxury cars. While we don’t know if his cars are one of the assets he sold in 2021, we do know he has owned at least two rather expensive cars in the past.

One of his luxury cars is the powerful Ferrari 488 Pista, currently valued at $330,000. The second car he owns (or owned) is a Mercedes-Benz GLE 53 AMG, a more elegant car with a metallic-grey finish. This model costs roughly $80,000 on the market.

The Ferrari 488 Pista starts at $330,000 and is the most expensive car Alex Hormozi owns. 

A luxury car isn’t all flash. While most cars will depreciate, celebrities often have large luxury car collections because they’re the most likely to go up in value. If you’re ever thinking about starting your own luxury car collection, some of the best classic cars to invest in are Lamborghini, Rolls-Royce, Pagani, Porsche, Bentley, and of course, a Ferrari.

Alex Hormozi investing quotes

1. Choose your partners wisely

2. Always keep gaining XP

3. Your skills can beat the stock market